World News Publishing Focus by WAN-IFRA

World Association of Newspapers and News Publishers

Simone Flueckiger

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Simone
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Flueckiger

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Reporter

History

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6 years 5 weeks

Blog entries

Consejos de un experto para alinear su estrategia con las plataformas digitales

Es posible que las plataformas digitales no le ofrezcan mucho a los publishers en términos de ingresos por publicidad pero los medios de comunicación están encontrando nuevas maneras de sacarles provecho.

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Simone Flueckiger

Date

2018-10-10 18:22

Expert advice on aligning your strategy with digital platforms

Digital platforms may not offer up that much for publishers in terms of advertising revenue, but news organisations are coming up with other ways in order to derive value from them.

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Simone Flueckiger

Date

2018-10-09 10:45

Even newsrooms ‘without the muscles’ of global brands can adopt ‘strong’ data strategies

Naturally, data and analytics have already become huge topics for many publishers. But what about newsrooms that haven’t quite embraced that change yet? Steffen Damborg, WAN-IFRA Expert Advisor and former Digital Director and Chief Development Officer at JP/Politikens Hus in Denmark, has some practical advice in store to help them start making more data-informed decisions.

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Simone Flueckiger

Date

2018-09-30 23:47

How Norway's DN built its audience engagement team

With the help of a cross-functional team, Ingeborg Volan, Director of Audience Engagement at Norwegian business newspaper Dagens Næringsliv, is hoping to pin down readers’ needs and wants in a bid to understand loyalty and drive engagement, conversion, and retention.

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Simone Flueckiger

Date

2018-09-21 09:47

Los medios locales en EE.UU. están avanzando en la implementación de suscripciones digitales, pero aún ‘tienen un largo camino por recorrer’

Como presidenta de la Local Media Association (LMA) basada en Estados Unidos, Nancy Lane sigue de cerca los desafíos y obstáculos que enfrentan las pequeñas y medianas empresas de medios en un entorno cada vez más digital. ¿La tendencia creciente? Suscripciones digitales.

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Simone Flueckiger

Date

2018-09-19 18:18

Local US publishers make strides with digital subs, but ‘have a long way to go’

As president of the US-based Local Media Association, Nancy Lane is keeping track of the challenges and obstacles small and mid-sized publishers face in an increasingly digital environment. One growing trend? Digital subscriptions.

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Simone Flueckiger

Date

2018-09-18 15:13

Data insights from one of Denmark's leading tabloids

With a wealth of data on users’ behaviours and habits at their fingertips, news publishers may well be tempted to allow all decisions to be dictated by numbers. At Danish tabloid Ekstra Bladet, however, the final calls will always lie with journalists and editors, despite data affecting every aspect of the organisation.

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Simone Flueckiger

Date

2018-09-12 06:17

Q&A: How The Economist revamped its newsletter strategy

Last September, The Economist deployed a dedicated team to revitalise its approach to newsletters. The goal? To use them to deepen their relationship with readers and draw them down the sweet spot of the subscription funnel for good.

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Simone Flueckiger

Date

2018-08-31 10:25

Raju Narisetti: Se necesitan múltiples flujos de ingresos para alcanzar el éxito

“Una compañía de medios potencialmente puede tener de 12 a 15 flujos de ingresos sin alejarse de su negocio fundamental,” dice Raju Narisetti, profesor de Práctica Profesional y Director del programa Knight-Bagehot en Periodismo Económico y de Negocios en la Universidad de Columbia. “Cada vez más, una compañía de medios exitosa será aquella que pueda acumular múltiples fuentes de ingreso.”

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Simone Flueckiger

Date

2018-08-29 19:27

Webinar takeaways: Benefits of ad alliances

In the most recent installment of WAN-IFRA's free webinar series, Fiona McKinnon, the General Manager of the Pangaea Alliance, which includes CNN, the Guardian and Reuters among its members, explained how Pangaea works and what publishers can gain from being part of an advertising alliance.

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Simone Flueckiger's picture

Simone Flueckiger

Date

2018-08-28 16:45

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