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Neha Gupta

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Academic title: Multimedia Journalist
First name: Neha
Last name: Gupta

History

Member for: 3 years 46 weeks

Blog entries

Indian media fights fake news in run up to Lok Sabha elections

India became a breeding ground for the spread of fake news in May 2017, when seven men were lynched in Jharkhand following rumours of a gang kidnapping of children. The police said they had not registered a single case of kidnapping. The men were killed over a rumour.

Author

Neha Gupta

Date

2019-02-01 18:59

Digital revenue models expanding across Europe, North America

As income from advertising has dwindled, more publishers are increasing their efforts to boost revenues from readers. The past year saw several high-profile publications putting content behind paywalls: Wired, The New Statesman, Vanity Fair, New York magazine and Bloomberg all announced paid-content initiatives, and BuzzFeed started a quasi-membership programme for readers at $5/month.

Author

Neha Gupta

Date

2019-01-04 14:24

Indian publishers discuss strategising print growth with digital space

Zenith has predicted a glowing 2019 for India's journalism industry: Print ad revenue is expected to grow by 5 percent in 2018 and by 20 percent next year. Digital ad revenue is also expected to increase by 20 percent.

Author

Neha Gupta

Date

2018-12-18 15:08

How Google is helping bring Indian-language publishers online

During the past year, Google has been increasing its support for Indian language publishers to make it easier for readers to find their content in both native languages as well as English.

Author

Neha Gupta

Date

2018-12-12 11:46

Indian publishers aim to improve workflows between operations

Editors and publishers came together during the WAN-IFRA India 2018 Conference in Hyderabad to discuss if the gap between business and editorial functions of a news media organisation needs to be bridged.

Author

Neha Gupta

Date

2018-11-02 16:18

Sri Lanka: WNL keeps print profitable, with a focus on digital

Wijeya Newspapers (WNL) was established in 1979 and is Sri Lanka’s leading newspaper group. With a vision to be the most independent and socially responsible media group in the country, it has the highest annual turnover.

Author

Neha Gupta

Date

2018-10-16 14:57

Indian publishers discuss changing business models, approaches to reader revenue

“The Wire has strongly believed that philanthropic support is essential to get a boost at the initial stage, but the most important part of our business model was solving the puzzle of how to get readers to pay,” Siddharth Varadarajan, The Wire’s Founding Editor, told Trushar Barot, BBC’s Digital Launch Editor during WAN-IFRA’s Digital Media India 2018 conference in Mumbai.

Author

Neha Gupta

Date

2018-10-12 15:42

BBC's Trushar Barot on how AI will change newsrooms

Artificial Intelligence (AI) is not only capable of changing the way newsrooms produce and discover content but it can also go a long way toward improving user experience, says Trushar Barot, the Digital Launch Editor of Indian Languages at BBC World Service.

Author

Neha Gupta

Date

2018-08-30 16:36

The FT’s Tom Betts on aligning data strategy with business goals

Reader engagement is a key metric in measuring brand loyalty. At the FT, the newsroom and commercial teams are united in their appreciation of the power of metrics and the data behind them.

Author

Neha Gupta

Date

2018-07-16 11:01

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