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Dean Roper

1. Profile

You are: Mr.
First name: Dean
Last name: Roper
Phone number: ++49-69-240063-261
Short Bio: As Director of Insights of WAN-IFRA, he is responsible for coordinating all activities related to the organisation's array of publications, including WAN-IFRA's WAN-IFRA Reports.

2. Business

Job title: Director of Insights, Editor-in-Chief
Company name: WAN-IFRA
Company type - Listed: Organisation
: Member at WAN-IFRA

History

Member for: 12 years 50 weeks

Blog entries

VG pushes its chips toward mobile advertising

VG in Norway is banking its mobile future on advertising, says Tor Jacobsen, Managing Director of VG Mobile. And with one third of its digital revenue coming from mobile, that makes sense.

Author

Dean Roper

Date

2012-09-05 11:12

Digital is not the goal – it’s all about the journey

Annelies van den Belt, CEO of SUP Media in Russia, says digital is not the goal – it’s all about the journey. She shared her digital journey, which serves as a microcosm of the leading trends in digital.

Author

Dean Roper

Date

2012-09-05 09:15

Social, video, mobile: just the facts (and figures)

If participants are not convinced of the booming trends of social media, video and mobile, and how they might impact their businesses, Tanya Khandurova of comScore presents enough eye-popping facts and figures to rest that case.

Author

Dean Roper

Date

2012-09-04 16:55

Layar makes paper interactive

“I love newspapers but every time I read one I get frustrated because there is nothing to click on, no way to comment, share or watch a video,” says Claire Boonstra, Co-Founder and Business Development Director of Layar in the Netherlands, during the Print Plus session.

Author

Dean Roper

Date

2012-09-04 16:42

DIE ZEIT: role model for print success

DIE ZEIT in Germany is without doubt one of the great print success stories in the world. “Nobody would have thought that 10 or 12 years ago when we were in a terrible mess,” says Rainer Esser, CEO of the company, kicking off the Print Plus session.

Author

Dean Roper

Date

2012-09-04 16:29

New roles for editors with social media

Cathy Ma, Head of Social Media for IPC Media in the UK, presented three trends that not only prove why social media is highly relevant to the publishing business but also how the roles of an editor are evolving.

Author

Dean Roper

Date

2012-09-04 16:25

The publishing frequency question…

“The one question I think each of us should ask here during this panel is how often should I publish my newspaper? Should it be three times a week, just on the weekend, do we really need a daily newspaper?” asks renowned newspaper designer Mario Garcia during the Print Plus session.

Author

Dean Roper

Date

2012-09-04 16:24

Ukrainian daily Den’ close to its readers

Mykola Siruk, Head of the International Section for Ukrainian daily Den’, talked about the numerous projects that the paper has launched that not only serve its intellectual readers’ demands but also help to put Ukraine in the European spotlight.

Author

Dean Roper

Date

2012-09-04 16:15

Data – the driver to grow audience

If newspapers truly want to understand and grow their audience, they should embrace data and analytics as an integral part of their everyday business.

Author

Dean Roper

Date

2012-09-04 15:50

Audience segmentation at Canada's Star Media Group

The Star Media Group (SMG) in Canada, publisher of the Toronto Star daily newspaper and owner of many multimedia companies, has set up a simplified audience segmentation strategy to help it create the right products and content for the right audience.

Author

Dean Roper

Date

2012-09-04 14:28

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