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Dean Roper

1. Profile

You are: Mr.
First name: Dean
Last name: Roper
Phone number: ++49-69-240063-261
Short Bio: As Director of Insights of WAN-IFRA, he is responsible for coordinating all activities related to the organisation's array of publications, including WAN-IFRA's WAN-IFRA Reports.

2. Business

Job title: Director of Insights, Editor-in-Chief
Company name: WAN-IFRA
Company type - Listed: Organisation
: Member at WAN-IFRA

History

Member for: 12 years 40 weeks

Blog entries

Is there a metric for tracking transformation?

What are the metrics or qualities to track whether a news publisher is on the right track in transforming their business today to a more sustainable future? That is the question we posed to a number of media analysts and consultants who do this for a living.

Author

Dean Roper

Date

2016-02-23 12:37

Digital priorities for publishers – a global snapshot

We asked numerous digital news media executives around the world what their top three digital priorities are for this year, to gain insights into how digital trends are playing out globally. We would be thrilled if your company would also like to share their priorities. This list is in alphabetical order by country.

Author

Dean Roper

Date

2016-01-27 11:57

Rethinking the world, news and millennials with Mic

It’s a big year for Mic, the news site built for millennials by millennials now 5 years old. And judging from its numerous moves and progress in the past six months, you get the feeling that Mic is pushing all its chips on the table during this critical election year in the U.S., to stand out from the notoriously competitive digital publishing crowd – both editorially and commercially.

Author

Dean Roper

Date

2016-01-26 13:30

In the realm of verification, context is king

Context is what turns a social post or a piece of UGC into a story; it also helps you to work through a verification process quickly. That is what Fergus Bell, UGC and digital newsgathering expert, writes in this piece originally published for First Draft on Medium.

Author

Dean Roper

Date

2015-11-20 16:13

Programmatic advertising advice to publishers: leverage your know-how

As CEO of publishing solution provider ppi Media, Norbert Ohl has seen trends come and go. In this guest post, he takes a stance on programmatic advertising and offers advice to publishing houses on how they can implement it sensibly.

Author

Dean Roper

Date

2015-11-20 10:31

The distributed content landscape:  an overview for publishers – Part 1

This is the first article of a three-part series about how distributed content will impact publishers' content strategy. Ultimately, WAN-IFRA plans to focus on producing a series of reports on this topic in cooperation with leading industry media analyst, Andreas Pfeiffer, who authored this analysis.

Author

Dean Roper

Date

2015-10-26 10:40

Mexican publisher steps up transformation ambitions, invests in new CMS

The trajectory of transformation within our industry is without a doubt trending upward. And it’s not isolated to North America and Europe – it’s increasingly pervasive. Starting tomorrow, at WAN-IFRA’s Digital Media LATAM 2015 conference, the spotlight will turn to Mexico and other countries in the region.

Author

Dean Roper

Date

2015-10-21 13:06

5 tips to fast track your digital content

The days of "one size fits all" are long gone. You have to deal with each channel, each target group and each reader individually. You have to deliver content that has been perfectly tailored. Now is the time to exploit the diversity of your target markets intelligently and attract young, influential and good customers.

Author

Dean Roper

Date

2015-10-20 10:57

Pause or fast-forward with programmatic? TMG's van der Meij says 'press on'

Many publishers still tend to be tentative in embracing programmatic advertising, often worried that it will cannabalise sales. It won’t, said programmatic guru Martin van der Meij during Monday’s Media Port session on the topic during #wpe15 in Hamburg.

Author

Dean Roper

Date

2015-10-07 08:13

A shot of The Economist's morning app – 'Espresso'

“According to a Bank of America study, 35 percent of millennials reach for their smartphone before they do anything else when they wake up in the morning. Before they brush their teeth or hug a loved one,” said Jamie Credland, Global Head of Client Marketing at The Economist. That is one of the many reasons The Economist launched its daily morning briefing app, Espresso, nearly a year ago.

Author

Dean Roper

Date

2015-10-06 14:52

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