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Nick Tjaardstra

1. Profile

You are: Mr.
First name: Nick
Last name: Tjaardstra
Phone number: ++49-69-2400272
Short Bio: Nick runs our most advanced digital revenue programmes, including eRev and our MMA e-learning, as well as managing our operations in Europe & Africa.

2. Business

Job title: Director, Europe / Africa & Global Advisory
Company name: WAN-IFRA
Website: http://www.wan-ifra.org
Company type - Listed: Association
: Member at WAN-IFRA

History

Member for: 9 years 14 weeks

Blog entries

New WAN-IFRA report: 'Reality check – making money with Facebook'

This new report published by WAN-IFRA today, challenges news publishers to not only rethink their revenue and relationship strategies with Facebook but also that of all platforms. Nick Tjaardstra, WAN-IFRA Global Advisory Director, is part of a working group focused on platform strategies, and contributed this for the report.

Author

Nick Tjaardstra

Date

2017-09-14 13:01

Project ponders ways to make money from 360 video

Hands-on experiments with advertising content in 360 video have yielded some promising results. Nick Tjaardstra, Director of Global Advisory at WAN-IFRA, describes the project and the lessons it taught participants.

Author

Nick Tjaardstra

Date

2017-09-08 14:00

Smarter ads – how publishers can use context to beat the crash

Programmatic advertising has hit a snag. JPMorgan just dropped 98% of the websites showing its ads, while new regulation and the spiralling 'tech tax' threaten the entire digital display business. Now is the time for news publishers to leverage their key advantages.

Author

Nick Tjaardstra

Date

2017-05-15 16:43

10 takeaways from a VR party with Google and the Guardian

Google's News Lab is working very closely on Daydream with the Guardian. We got an invite to Google HQ in London for a sneak peek at new projects.

Author

Nick Tjaardstra

Date

2017-03-31 13:39

Local social – the winner takes all (from publishers)

As the local social network Nextdoor finalises a purchase of Streetlife's UK assets, have publishers missed a major opportunity to stay relevant?

Author

Nick Tjaardstra

Date

2017-02-23 12:13

Lessons learned and bright ideas for paid content strategies

Publishers must expand their focus well beyond the usual concept of "content" when they set out to earn money from digital subscriptions, argues Nick Tjaardstra, Deputy Director, WAN-IFRA Global Advisory.

Author

Nick Tjaardstra

Date

2016-09-21 15:28

Mobile engagement, native ads and lots of VR – snapshots of #WNC16

For a couple of days in Cartagena, on the coast of Colombia, publishers have assembled to discuss long-term business trends. So what's the future? As far as I can tell... some sort of native VR social hybrid. More photos of beautiful people here and continuing coverage here.

Author

Nick Tjaardstra

Date

2016-06-14 12:42

VR glut as three media companies try solitary confinement

Too many people are held in solitary confinement, with 80,000 right now in the U.S. alone. But did we really need three separate VR simulations of a cell?

Author

Nick Tjaardstra

Date

2016-06-08 12:57

Nordic surprise: Tabloids join forces to fund quality journalism

A recent alliance among news groups in Denmark, Sweden and Norway sheds light on a new niche: long-form tabloid journalism.

Author

Nick Tjaardstra

Date

2016-06-08 11:31

Forget moving a sofa in a storm. Why you need to invest in quality video.

It’s tempting to chase low-cost video views – for example to republish a low-res YouTube clip of someone in Ireland transporting a sofa in an open truck during a storm. But all three presenters in our video panel at #DME16 had the same message: refocus on quality.

Author

Nick Tjaardstra

Date

2016-04-22 13:24

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