World Publishing Expo 2016
World Publishing Expo 2016
Innovation knows no boundaries, and that has never been more evident than in this year’s World Digital Media Awards winners. More importantly, it reaffirms that publishers can glean best practice from all corners of the globe: Oman, South Africa, India, Mexico, or right here in central Europe.
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The World Publishing Expo got underway today in Vienna, and here are some of the tips and trends to look for at this year's show as we kick off our coverage.
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Recently, a few major publishers have developed their own content management systems to deal with the complex world of publishing today. Naturally, that has attracted attention from both publishers and providers.
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After an extensive consulting career, Çağlar Göğüş is putting his knowledge of innovation and change management to work in his new post as CEO of Hürriyet, Turkey’s largest newspaper.
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"We are experiencing unbelievable technology advances, which in turn present newsrooms with new organisational challenges," says Barbara Rauchwarter, Head of Marketing & Communications, APA - Austria Presse Agentur. "Whether virtual reality, live video, 'intelligent' newsbots, instant messaging or chatbots, the demands to be met by editorial products are essentially dictated by these technologies."
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Several years ago, Germany's Schwäbisch Media began an extensive transformation of the company. As it went through the process, the Ravensburg-based publishing house developed seven strategic key factors to handle the digital transformation of the local publishing business:
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Saudi Arabia's Al-Jazirah newspaper has started introducing a wide variety of innovative possibilities for their customers to customize their print ads. Among the possibilities are scented ads, large format and adverstickers.
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