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Wall Street Journal

How The Wall Street Journal’s Facebook strategy helped double social subscriptions

In light of Facebook’s recently announced changes to its news feed (yet again), it could be time for many publishers to shift their FB acquisition strategy on the platform. The Wall Street Journal is a case in point. With a refined subscription marketing approach on Facebook, in 2017 it succeeded in doubling subscription growth from the platform year-on-year.

Author

Simone Flueckiger

Date

2018-01-30 17:08

Editors and publishers denounce Turkish jail sentence for WSJ reporter

World Editors Forum President calls on the Turkish government to review the conviction as well as the plight of scores of jailed journalists.

Author

Cherilyn Ireton

Date

2017-10-11 17:30

Seven principles guiding Wall Street Journal's next-level journalism

A change in newsroom mentality, the use of new technologies, and investment in mobile are at the center of the Wall Street Journal's 'next level journalism', says Deputy Editor-in-Chief, Matt Murray. While the WSJ's global print circulation of 1.4 million is still incredibly strong, half of its total revenue now comes from digital.

Video

Author

Ava Bradley

Date

2016-06-20 20:35

Wall Street Journal's digital revamp: Q&A with Emily Banks, news editor for mobile

The Wall Street Journal has just unveiled a redesigned WSJ.com - the first overhaul since 2008. It may be a case of "playing a game of digital catch-up" with competitors but mobile is clearly now forefront of mind. Former managing editor at Mashable, Emily Banks is now lead news editor for mobile at The Wall Street Journal. In this interview* with Angelique Lu, she talks about her new role, wearables, the Apple Watch, chat apps, automation and what 2016 holds for mobile news.

Author

Angelique Lu

Date

2015-04-22 11:00

Smarter ways to reach a bigger audience: The International Newsroom Summit hears from the field's innovators and experts

It is becoming increasingly clear that news organisations need to think creatively about reaching their digital readers. A session at the International Newsroom Summit on smart new ways to reach your audience provided a range of examples of how news organisation are engaging their readerships beyond their websites. Emma Goodman reports.

Video

Photos

Author

Jessica Sparks

Date

2014-10-14 18:54

Using responsive design to enhance storytelling: WSJ digital editor, John Crowley

Since joining the The Wall Street Journal in 2010 and in his new role as digital editor for Europe, Middle East and Africa, John Crowley has sought to make storytelling more accessible, compelling and far-reaching through online, multi-platform innovation.

Author

WAN-IFRA

Date

2014-10-08 19:54

The Guardian's new membership scheme: a viable business model for public interest journalism? Or just a paywall by another name?

According to many commentators, The Guardian's new membership scheme is either an innovative way to avoid the pitfalls of the subscription business model or a sly new form of paywalling. But Amelia Loewensohn and Julie Posetti argue that it's both an exciting option for media brands that have built up a loyal community of interest around their content, and a fresh tributary to tap in the multi-streamed news business model of the future.

Author

Amelia Loewensohn

Date

2014-09-11 17:27

WSJ's Sarah Marshall on newsroom responses to Google's authorship changes and the Great Facebook Algorithm Debate

How are newsrooms responding to Google's decision to remove bylines for journalists in search results and the Great Facebook Algorithm Debate? The World Editors Forum asked Sarah Marshall, The Wall Street Journal's Europe, Middle East and Africa Social Media Editor for her reaction to these debates and insights into the way The Journal is adapting.

Author

Nick Toner

Date

2014-09-10 12:20

Why are newspapers silent in this lucrative podcasting boom?

Podcasts are booming, with podcast app Stitcher expecting to stream 20,000 by the end of the summer, up from 5,000 when it began two years ago, according to USA Today. But in the deluge of podcasts providers, newspapers are conspicuously absent. Of the top 10 most-read newspapers in the world, only The New York Times, the Guardian, The Washington Post and The Wall Street Journal have regular podcasts on iTunes.

Author

Kira Witkin

Date

2013-08-20 13:56

As NYT prepares for global growth, WSJ censored in China

The New York Times’s decision to rebrand its international sister publication, the International Herald Tribune, is the latest step in the paper’s plans to present the NYT brand as a truly international entity. By relaunching the Paris-based title as the International New York Times, the New York Times Co. hopes to bolster the title’s world-wide audience figures by stressing its ability to produce internationally pertinent content. But as the Wall Street Journal saw its Chinese-language site censored by China’s government over the weekend, questions abound as to how successful attempts at true global reach will prove to be for Western news organisations confronted with radically different media markets.

Author

Amy Hadfield

Date

2013-08-05 17:54

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