Next year's World News Media Congress (WNMC.19) will explore Newsbrands. Audiences. And the gap between. With total audience numbers for many publishers at an all-time high – thanks to digital reach – and trust in quality journalism showing signs of turning despite sustained attack, what's the issue?

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With its Trust Project, the Toronto Star in Canada aims to foster reader trust and become more transparent about its reporting, responding to the industry’s credibility crisis and the effects of Donald Trump’s anti-media rhetoric.

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The scramble to address misinformation and rebuild trust in journalism has created numerous initiatives to understand and fix the problem. But most well-funded projects are driven by, and focused on the US and EU markets. The Global Council to Build Trust in Media and Fight Misinformation will create a repository of available resources for newsrooms and map initiatives worldwide.

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In a bid to revive faith in journalism, leading media companies representing dozens of news sites have begun to display Trust Indicators, which provide clarity on the organizations’ ethics and other standards, the journalists’ backgrounds, and how they do their work. 

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