The Nordic countries are a source of inspiration for the entire media world. Their culture of innovation, organisational agility, digital-first mindset and cutting-edge technology, has allowed local and national media companies to successfully accelerate their digital transformation over the past years, making them inspirational leading examples in our industry.
From 20 to 25 May 2024, WAN-IFRA will take you to visit leading news publishers in Oslo, Stockholm and Copenhagen, offering you behind-the-scenes access, and give you the opportunity to visit newsrooms, and meet, share and discuss best practices with leading editors, audience managers and digital revenue experts.
Confirmed visits on this Study Tour to the Nordics include:
- Verdens Gang (VG)
- Amedia
- JP/Politikens
- Aller Media
- Bonnier News
- Schibsted
- Sustainable Journalism Partnership
- and more to be confirmed soon!
Nordic Newsroom Innovation Driving Conversions
We will learn how these Nordic publishers are meeting revenue goals through their content monetisation models, unique organisation and management of digital transformation. Leading experts will present on how they are organising their newsrooms to drive subscriptions, tell us about their innovative ways to engage new and existing audiences and share their unique strategies to produce premium content.
Knowledge Sharing and Powerful Networking
Apart from the intense knowledge sharing and networking during our 5 full days you will experience in Scandinavia, our Study Tour package will include:
- Expert guides
- Flights between cities during the tour
- Welcome dinner
- Five nights accommodation / all lunches / three dinners
- Materials for the tour
Who should attend?
Our Study Tours are exclusively accessible to publishers: Editors-in-Chief, managing and digital editors, digital marketing leads – indeed anyone focused on newsroom transformation and sustainability.
Please contact Virginia Melero to express your interest and to receive further information on this tour.
