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paywall

O desafio de conquistar (e reter) assinantes digitais

Os desafios de implantar uma estratégia para conquistar novos assinantes digitais foram discutidos no painel do Digital Media LATAM 2019 que reuniu o diretor editorial do jornal mexicano Reforma, Juan E. Pardinhas, a editora de audiência e digital, Camila Marques, da Folha de S. Paulo, Paula Miraglia, a co-fundadora do Nexo Brasil, e Aruan Venkataramam, da Google News Iniative

Author

Florencia González Guerra García

Date

2019-11-12 00:05

Spain's ARA spells out its secret for growing revenue

Taking an “Audiences First” approach has been crucial to a remarkable revenue increase for the Barcelona-based newspaper ARA, says the company's chief revenue & innovation officer, Georgina Ferri Tordera.

Author

WAN-IFRA External Contributor

Date

2019-11-02 13:25

India's Jagran Prakashan focusing on engagement and growing readers

India's leading publishing house, Jagran Prakashan Ltd., has enjoyed a rich history in print – and increasingly digital – since 1975. The brand publishes 12 print titles in five languages, across 15 states. The company's print and digital properties boast ownership of Dainik Jagran, Mid Day, Jagran Josh, Jagran New Media and HerZindagi.

Author

Neha Gupta

Date

2019-09-02 12:26

More publishers in Europe, US turning to paywalls: Study

As traditional revenue sources continue to decline and a major share of advertising revenue is claimed by tech giants, more publishers in Europe and the United States are turning to the subscription model, according to new research.

Author

Neha Gupta

Date

2019-05-09 07:00

DM India 2019: How can publishers claim their share of digital revenues?

In the news media business, digital revenue is a tough nut to crack. A panel at the Digital Media India 2019 conference in Mumbai in February discussed the possibility of changing this trend.

Author

Neha Gupta

Date

2019-02-19 19:26

How a paywall helped Austria’s Kleine Zeitung hone its digital strategy

While introducing a paywall came with an initial massive traffic loss for Austria’s Kleine Zeitung, it has helped the newspaper power the change towards a more digital mindset, and boost brand awareness among users.

Author

Simone Flueckiger

Date

2018-11-21 12:11

Two Latin American paywall success stories

While newspaper paywalls remain relatively rare in Latin America, two papers there have achieved success with paid-content strategies: O Globo in Brazil and Clarín in Argentina.

Video

Author

Daniela Pena

Date

2018-08-14 22:09

Dos casos de éxito de estrategias en la implementación de muros de pago en América Latina

La pregunta sobre la mejor estrategia de monetización para los medios en la arena digital sigue vigente, ¿habrá que encontrar el hilo negro? ¿O será que la solución existe pero el método de implementarla es el que puede innovarse?

Video

Author

Daniela Pena

Date

2018-08-14 17:21

How the South China Morning Post became a digital powerhouse

When the Alibaba Group announced its intention to buy the South China Morning Post (SCMP) in December 2015, the news immediately sparked concerns over the impact this new ownership could have on the state of freedom of expression in the former British territory.

Author

Gilles Demptos

Date

2017-11-21 12:11

Los lectores están listos para pagar. ¿Está usted listo para aprovecharlo?

Sólo unos pocos periódicos que se centran exclusivamente en el periodismo de calidad podrán sobrevivir con publicidad.

Author

Adrian Montemayor

Date

2017-05-24 19:27

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