online comment moderation
online comment moderation
The flood of reader comments that emerged after the UK referendum decision to leave the European Union underscored the value of building a healthy comment environment, an engaged audience and alert editors.
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Readers who comment - and those who read the comments - are a publication's most loyal audience. But why do people comment? What can news organisations get out of their comments? And would readers engage even more if they knew news organisations were paying attention? These questions were put to editors at the World Media Congress in Cartagena this week by Greg Barber, Director of Digital News Projects at the Washington Post and lead on Strategy & Partnerships at the Coral Project.
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Greg Barber is the director of Digital News Projects at The Washington Post and has made a career of startups within news organisations. He is now working in collaboration with The New York Times and Mozilla to create an open sourced comment and user contribution platform.
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How to best moderate, manage and make use of online comments is one of the key challenges that news organisations are facing today. As Larry Kilman, WAN-IFRA deputy CEO, pointed out in a presentation on the need for moderation at the 20th World Editors Forum, "The news industry's future is about how citizens engage and participate in their society."
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