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Engagement

DM Africa keynote: how engagement drives loyalty and subscriptions

Audience engagement is critical to building a loyal base of paying subscribers, says leading subscription and digital marketing consultant Jocelyn Cripps.

Author

WAN-IFRA External Contributor

Date

2018-11-06 14:54

At Expo, Golden says storytelling is key to engagement

As publishers, "all of the important numbers that we look at are basically proxies for engagement,” said Michael Golden, WAN-IFRA President and former Vice Chairman of The New York Times, during the opening of WAN-IFRA's 48th World Publishing Expo and Digital Content Expo on Tuesday in Berlin.

Video

Author

Brian Veseling

Date

2018-10-09 12:25

How theSkimm builds an engaged audience that stays loyal to its products

For Dheerja Kaur, Head of Product and Design at theSkimm, the keyword is relatability, the degree to which the target audience can relate to a publication's content and editorial tone. The more closely users identify with the product, she says, the more likely they are to integrate the publication into their daily lives – enabling the publisher to monetize it.

Author

Andrea Rodriguez

Date

2018-08-08 19:12

The FT’s Tom Betts on aligning data strategy with business goals

Reader engagement is a key metric in measuring brand loyalty. At the FT, the newsroom and commercial teams are united in their appreciation of the power of metrics and the data behind them.

Author

Neha Gupta

Date

2018-07-16 10:01

The road to 1 million subscribers: FT helps users to build 'habit'

"This is all about looking at users from a business point of view, and what we want them to be," said Gadi Lahav, Head of Product for the FT. "We know people pay for habits. So we want to focus on habits. Habits are the best way to increase engagement."

Author

Brian Veseling

Date

2018-04-16 19:57

Trends in Newsrooms 2: Snapping up young audiences

News organisations covet creating a meaningful connection with millennials and Gen Zers, with many investing heavily in new storytelling formats and social networks to engage with them. One way to reach this younger demographic that's becoming increasingly popular is to create content specifically for Snapchat.

Author

Simone Flueckiger

Date

2017-05-18 14:00

Cracking the engagement nut at the Financial Times

News publishers around the world are working hard to improve the metrics they use to measure and understand their digital reach and performance. One of the most high-profile examples is the Financial Times, which developed in-house an engagement metric to measure its audience size and behaviour online.

Author

Teemu Henriksson

Date

2016-11-28 12:54

A tricky marriage: Publishers' risks and rewards of distributed platforms

Oh the distributed content conundrum for news publishers just gets more interesting by the day. With Facebook's recent change to its news feed in which it favors personal news from a user's friends and family over news from publishers, it can't exactly instill confidence going forward. But the idea of converting those distributed users toward your "funnel" still is in play...

Video

Author

Brian Veseling

Date

2016-07-05 13:09

Five lessons on managing online comments

Online comment moderation remains a tough issue for editors, sometimes even after action is taken to reduce inflammatory posts and destructive conversations.

Author

Date

2016-07-04 15:51

Coherent engagement metrics: progress is slow

Publishers are increasingly leaving behind established online audience metrics such as pageviews in favour of measuring “engagement”. A recent piece by Digiday gives an overview of the current situation, where different publishers define engagement in different ways, leading to results that are incomparable with each other.

Author

Teemu Henriksson

Date

2016-06-29 12:20

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