digital platforms

World News Publishing Focus

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digital platforms

Consejos de un experto para alinear su estrategia con las plataformas digitales

Es posible que las plataformas digitales no le ofrezcan mucho a los publishers en términos de ingresos por publicidad pero los medios de comunicación están encontrando nuevas maneras de sacarles provecho.

Author

Simone Flueckiger

Date

2018-10-10 17:22

Expert advice on aligning your strategy with digital platforms

Digital platforms may not offer up that much for publishers in terms of advertising revenue, but news organisations are coming up with other ways in order to derive value from them.

Author

Simone Flueckiger

Date

2018-10-09 09:45

Social media lessons from The Economist

A year ago, The Economist made a big push into social media. The editorial social media team, led by Community Editor Denise Law, works across different platforms to grow readership, and, as Law jokingly points out, make people realise that The Economist is not just catering to men “smoking a cigar and driving an Aston Martin.” In an interview with WAN-IFRA, she explained what her team has been working on during the past year, and shared some tips on building a successful social media strategy.

Author

Simone Flueckiger

Date

2016-10-05 10:39

How to re-engage the mobile-first generation

Mobile has become the number one digital platform, but it's not so much news that is being consumed. However, news organisations urgently need to invest in mobile, because it's the platform of choice for the next generation, according to Paula Poindexter, Journalism Professor at the University of Texas.

Author

Date

2016-07-29 08:42

L'Echo and De Tijd's Nicolas Becquet on digital tools and platforms

Nicolas Becquet is a journalist and editorial developer at Mediafin, publisher of financial and economic newspapers L'Echo and De Tijd in Belgium. He is also a blogger and trainer who focuses on new online storytelling formats and innovation in journalism, social networks and mobile journalism. In addition, Becquet has developed a kit, the kit iReporter, for mobile journalism using smartphones and tablets.

Author

Amelia Loewensohn

Date

2014-09-29 10:45

Italian press signs agreement with government to revitalise ailing industry

The Italian government and representatives from throughout Italy’s news media industry signed an agreement on Tuesday 6 August as part of an initiative to revitalise the country’s crisis-hit news publications. Posted online by Giovanni Legnini, under secretary to the Prime Minister’s office, the accord makes provisions for greater financial support for the news industry, not only with regards to funding innovation and new startups, but also in terms of distribution costs and pensions.

Author

Amy Hadfield

Date

2013-08-08 16:56

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