World News Publishing Focus by WAN-IFRA

World Association of Newspapers and News Publishers

Digital advertising

World News Publishing Focus

World News Publishing Focus
Your Guide to the Changing Media Landscape

Digital advertising

Digital advertising

Webinar takeaways: Premium programmatic providers find cautious optimism amid pandemic

News publishers worldwide have seen their advertising revenues hammered as a result of the COVID-19 pandemic. A panel of experts from Europe, the UK and the US, who run premium private marketplaces that sell programmatic advertising for publishers, joined a WAN-IFRA Webinar recently to discuss the effects the COVID-19 crisis has had on revenues, what they are working on as well as a few encouraging signs they are seeing.

Read more ...

Tags

Author

Brian Veseling's picture

Brian Veseling

Date

2020-05-14 11:26

World Press Trends 2019: The balancing act of publishers

The findings of 30th edition of the World Press Trends report underscores the ongoing conundrum of the industry: Overall global revenues in 2018 continued to shrink as did many newsrooms, yet paying audiences and demand for quality news continue to increase.

Read more ...

Tags

Author

Dean Roper's picture

Dean Roper

Date

2019-11-05 10:54

New report: A practical approach to blockchain in publishing

Demystifying blockchain – is that possible? WAN-IFRA just published a new report on the topic, in cooperation with Arcada University in Finland, that doesn’t set out to unravel all the complexities surrounding blockchain, but practically examine how the technology could be applied to news media.

Read more ...

Tags

Author

Dean Roper's picture

Dean Roper

Date

2018-12-21 14:32

New report: Publishers increasingly counting on native advertising

In 2017, native advertising brought in 20 percent of overall advertising revenue for news media organisations, according to the findings from the just-published “Native Advertising Trends in News Media,” the annual study conducted by WAN-IFRA and the Native Advertising Institute.

Read more ...

Tags

Author

Dean Roper's picture

Dean Roper

Date

2018-12-11 12:44

Can blockchain save digital advertising?

At some point, we all reach the conclusion that the vending machine is broken, and we stop pumping quarters into it. This is exactly what’s happening with digital advertising today, writes Pete Marsh of Newscycle in this guest post.

Read more ...

Tags

Author

WAN-IFRA External Contributor

Date

2018-09-20 16:41

Publisher ad cooperatives: Behind the scenes of Pangaea Alliance

More and more publishers around the world are partnering to create broader, fuller cross-publication advertising opportunities. WAN-IFRA is currently working on a report about how these alliances have come together, how they work and what levels of success they are having.

Read more ...

Tags

Author

Brian Veseling's picture

Brian Veseling

Date

2018-03-09 14:47

Four new reports from WAN-IFRA

A digital surge just occurred: WAN-IFRA just published four reports that deal with an array of digital media-oriented topics and strategies, highlighting global best-practice, smart use of data, growth strategies, and ads in VR.

Read more ...

Tags

Author

Dean Roper's picture

Dean Roper

Date

2017-12-22 12:58

Scary Mommy: The rise of the identity brand

“Nail an identity and focus on that,” says Paul Smurl, the man who designed and led the successful New York Times digital subscriptions strategy. Smurl left the NYT in 2015 to become COO and president of Some Spider, the company behind the women's channel Scary Mommy. No legacy brand to rely on in this case, it's a complete reinvention.

Read more ...

Tags

Author

Valérie Arnould's picture

Valérie Arnould

Date

2017-12-19 16:02

Takeaways from #IFRAexpo and #dcxexpo

AI, VR, GDPR, DNI, CMS... what would an Expo be without a flurry of acronyms that hit home – or don't. Here is a snapshot of what Dean Roper, Director of Insights at WAN-IFRA, and Nick Tjaardstra, Director of Global Advisory, took away from the always-dizzying event.

Read more ...

Tags

Author

Dean Roper's picture

Dean Roper

Date

2017-10-19 16:09

Döpfner at peace with platforms? Not just yet, but there's optimism in the air

Mathias Döpfner, Chairman and CEO of Axel Springer in Germany, has been an outspoken critic of the likes of Google, but he struck an optimistic note about recent developments and other topics raised during a wide-ranging Q&A with Jeff Jarvis at the opening session of WAN-IFRA’s revamped Expo today.

Read more ...

Tags

Author

Dean Roper's picture

Dean Roper

Date

2017-10-10 20:44

Syndicate content

© 2022 WAN-IFRA - World Association of News Publishers

Footer Navigation