World News Publishing Focus by WAN-IFRA

World Association of Newspapers and News Publishers

brand extension

World News Publishing Focus

World News Publishing Focus
Your Guide to the Changing Media Landscape

brand extension

brand extension

'Brand extension, diversification are crucial' – Figaro Group Deputy CEO

“Our brands have never been so powerful and reached so many people, so brand extension is key to our development and to revenue growth,” Jean-Luc Breysse, Deputy CEO of France's Figaro Group, told participants in WAN-IFRA's World News Media Congress on Thursday in Durban, South Africa.

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Brian Veseling's picture

Brian Veseling

Date

2017-06-09 00:26

The top five innovative projects from WAN-IFRA Digital Media Asia

The potential of chat apps, brand extension at The New York Times, youth innovation and mobile storytelling were the key themes at WAN-IFRA's Digital Media Asia event which was staged in Singapore last week. Here is Ashleigh Tullis' wrap of the presenters' industry insights and the most innovative technologies and ideas.

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Ashleigh Tullis

Date

2014-11-24 15:18

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