Asian Media Leaders eSummit
Asian Media Leaders eSummit
Will advertising-led business models survive in a post-pandemic world? What is the future of Programmatic? Are advertising alliances between premium publishers the way forward? These were some of the big questions tackled by three industry experts who discussed the future of advertising in a session at WAN-IFRA’s Asian Media Leaders eSummit.
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During WAN-IFRA’s recent Asian Media Leaders eSummit, Chartbeat’s Senior Director of Customer Education, Jill Nicholson, discussed their analysis of the COVID-19 pandemic’s impact on global and regional media across coverage, traffic and referral sources.
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Publishers should make e-commerce a priority source of revenue as they fight for survival in the COVID-19 era, industry experts told participants during a session of WAN-IFRA’s recent Asian Media Leaders eSummit.
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People look for strong leadership during times of crisis such as the current coronavirus pandemic, Neal Cross, Co-founder and Chairman of PictureWealth, told participants during WAN-IFRA’s recent Asian Media Leaders eSummit.
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A panel of experts in the media events business from the South China Morning Post, Caixin Media and Dow Jones recently discussed the impact of COVID-19 and how they are overcoming challenges and re-thinking assumptions around live journalism and experiences.
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In his keynote presentation to the Asian Media Leaders eSummit, Chief Operating Officer Hosi Simon said audiences can look forward to "hundreds of hours of premium documentary films," written content and a "huge, huge podcast offering" in the coming months.
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COVID-19 opens wide the gate to new digital and mobile audiences and publishers must seize the moment to present their news brands as an essential means of getting information, says Mario García, CEO of García Media.
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The news industry is undergoing a dramatic shakeup as the coronavirus pandemic batters economies and businesses worldwide. News leaders from around the world took part in WAN-INFRA’s Asian Media Leaders eSummit to discuss the state of advertising in news, business strategies to survive the virus crisis, and the future of newsrooms in a post-COVID-19 era.
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Stay-home restrictions are driving people to seek enhanced media experiences and personal connections online, presenting opportunities for publishers to help readers overcome social distancing with augmented reality and Instagram Live.
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Launched in 2017, online startup kumparan.com (spelled with a lowercase “k”) aims to redefine the media industry in Indonesia by creating a platform where journalists interact with their audience and users can get involved in news gathering.
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