Using push notifications can be a very effective and powerful way to gain and maintain audience engagement on mobile apps. But if not done correctly, they can turn out to be utterly irritating. A new report from Localytics, a Boston-based business analytics company, reveals how users respond to the alerts.

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As newspaper publishers continue to make the transition from print-only businesses to multiplatform ones, they must keep their consumers at the centre of their efforts, advise speakers during the “Innovation: From idea to impact” session of the World Newspaper Congress in Torino, Italy.

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