alternative revenue streams
alternative revenue streams
In the space of seven years, Aller Media Finland, part of a pan-Nordic media holding, has transformed itself from a magazine publisher to a diversified media, marketing, and data services concern that continues to publish two weekly magazines. Group CEO Pauli Aalto-Setälä spoke with us about digital transformation, diversification, and a bad investment that catalysed culture change.
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As readers around the world increasingly get their news online, the media industry has struggled to balance making readers pay for their news and keeping information accessible. Should readers have to pay for their digital news and if not, how do news organizations stay afloat in the digital age?
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"Amateurs can waste thousands of dollars if they don't know what they are doing. That's where we see ADM fitting in," says Victoria Advocate Publisher Dan Easton in describing the digital marketing services company he founded at the regional daily.
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Just like The Correspondent's new book-publishing house and The New York Times' Cooking-based meal kits service, Paris Match started leveraging its area of expertise as an alternative revenue stream. With photography at the heart of its business, it has now found ways to monetize on its enormous, unique photography archive.
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The annual Innovation in News Media World Report and presentation by Innovation Media Consulting are much-anticipated features of the WAN IFRA World News Media Congress. Juan Señor, Partner at Innovation Media Consulting, tells us what to expect when the report is released next Monday in Cartagena.
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Southern Germany has always been home to innovation, perhaps most famously when it comes to automobiles. Südkurier Medienhaus in Constance continues that tradition in its online marketing services for area businesses. The mid-sized regional publishing company is now starting to "spread the love" by marketing one of its platforms to other publishers.
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If high-quality, research-based journalism is going survive, someone is going to have pay for it. Glenda Nevill explores some innovative projects using unusual ways to pay for reporting.
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During these challenging times for newspapers, it can be tempting to wallow in the memories of the good old times, focusing on past glories. But at Italian daily La Stampa, memories are a link to the future. Federica Cherubini reports.
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