World News Publishing Focus by WAN-IFRA

World Association of Newspapers and News Publishers

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World News Publishing Focus

World News Publishing Focus
Your Guide to the Changing Media Landscape

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Native Advertising: does it 'cheapen' journalism?

News publications like The New York Times, The Wall Street Journal and newcomers like Buzzfeed are embracing native advertising. How do news publishers toe the line between 'church and state'? And how well informed are they when it comes to understanding the practice? As Angelique Lu reports, software company Cxense, has recently released the results of a survey of 260 publishing executives on media attitudes towards native advertising.  

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Author

Angelique Lu

Date

2014-11-18 17:30

Business Insider gives sponsor limited content control; is it ethical?

Business Insider’s “The Future of Business” section gives underwriter SAP limited editorial control, raising ethical concerns. Though SAP can’t shoot down headlines or specific language, the company has ultimate veto power for all posts published on the blog it sponsors, Ad Age reported. This prevents BI from covering any of SAP’s competitors for “The Future of Business,” which mixes staff-written pieces with others by SAP.

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Author

Kira Witkin

Date

2013-07-29 15:19

Sponsored content weasels into print

The latest “life-saving” proposition for newspapers: sponsored content in print, as suggested by Scott Karp, founder and CEO of Publish2.

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Author

Kira Witkin

Date

2013-06-28 14:50

Indian committee pushes for punishment of paid news 'cancer'

Referring to paid news as a “cancer” that has overtaken the country, an Indian committee is advocating for stricter penalties, including imprisonment, for journalists that accept payment for favorable coverage.

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Author

Kira Witkin

Date

2013-06-19 11:39

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