How subscriber-only newsletters help The New York Times boost retention

2023-05-22. During the past couple of years, The New York Times has been aligning the strategy of its large newsletter portfolio with the company’s ambitious goal of becoming the indispensable subscription news source for every curious English-speaker around the world.

Amedia capitalises on streaming to engage Norway’s sports fans

2023-05-22. Amedia is Norway’s largest news publisher with more than 100 news titles across the country. While Norway’s population is small, just 5.4 million, they have a huge number of sports fans, with about half the country interested in local sport.

Winners of WAN-IFRA’s Digital Media Awards Americas announced

2023-05-17. Congratulations to the 81 participating companies with more than 150 projects that have made the first combined edition of the Digital Media Awards LATAM & North America the most competitive in the history of WAN-IFRA Americas. Learn a little more about the winning projects below.

Web3: How decentralised technology could change journalism

2023-05-15. As web3 becomes more prevalent in the online space, and news publishers continue to experiment, new prototypes could provide ways for publications to take advantage of the facilities web3 has to offer.

Copenhagen to host WAN-IFRA’s World News Media Congress in 2024

The World Association of News Publishers (WAN-IFRA) has announced that the 75th World News Media Congress will be held in Copenhagen, Denmark, from 27 to 29 May 2024, in partnership with Danske Medier, the Danish Media Association.

TikTok’s advice for publishers on how to get started with platform

2023-05-15. The company shared their tips for how news outlets should approach their TikTok strategy. Instead of trying to gain a large number of followers, publishers should prioritise creating the type of content that performs well on the platform.

After early missteps, Sweden’s NTM finding subscriber success with video

Initially, NTM had a few stumbles when it began working on video, and the publisher went down a long (and costly) path that it eventually ended up abandoning. Today, things are very different: “It’s really good for us,” says NTM’s Jens Pettersson. “It brings us loyal customers, and they have a higher customer lifetime value. They hold on to us for a longer time and they pay us more since they pay for a premium package.”

The Mill finds sustainability by flipping scale on its head

2023-05-12. In the quest for a new business model for high-quality local news, Joshi Herrmann, a young journalist in the UK, is using subscription-based newsletters to deliver meaningful local news and build communities.

Press freedom in the spotlight as Turkey heads to the polls

Hostile to independent reporting and a leading jailer of journalists, Turkey heads into an election cycle that will determine whether the crackdown against a free press continues, or a new page can be turned.

Bangladesh: Inside Prothom Alo’s strategies for increasing ad revenue

2023-05-11. ABM Jabed Sultan, Chief Business Officer at Bangladesh’s Prothom Alo Digital, recently shared some of the secrets they use to maximise revenue from advertising.