circulation and readership
circulation and readership
When kiosks such as Blendle first came out on the scene, there were cries that they would be "the saviour of journalism," but since then things haven’t gone as great. To understand why kiosks are struggling to keep European publishers on board, Mary-Katharine Phillips of Twipe takes a deep dive into the world of kiosks in this guest post.
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Siete organizaciones de medios que representan a más de 20.000 editores de medios y profesionales en más de 120 países de todo el mundo se han unido para expresar su preocupación por la nueva política publicitaria de Facebook, que califica las noticias de calidad como promoción política e incluye dicho contenido en su archivo publicitario político.
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All of Switzerland is celebrating Roger Federer – including the Blick tabloid daily.
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A year ago, The Economist made a big push into social media. The editorial social media team, led by Community Editor Denise Law, works across different platforms to grow readership, and, as Law jokingly points out, make people realise that The Economist is not just catering to men “smoking a cigar and driving an Aston Martin.” In an interview with WAN-IFRA, she explained what her team has been working on during the past year, and shared some tips on building a successful social media strategy.
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Viele Journalisten bemängeln das fehlende Interesse von Erwachsenen, Artikel zu lesen. Wen die Überschrift nicht anspringt, gar „anbrüllt“, der öffnet den Text erst gar nicht mehr. Diesen Druck spüren die Verleger. Für anspruchsvolle, längere Texte fehle der heutigen Generation die Kondition. Doch warum sind wir so viel desinteressierter an komplexen Inhalten geworden? Newsela, ein Start-up aus den USA, schaut auf unsere Schüler.
Ein Beitrag von Malte Hauser
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Audiences are contributing an increasing share of the total global newspaper revenue, according to the annual World Press Trends survey released today by WAN-IFRA.
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It may come as a surprise, and it's worth remembering: about 2.7 billion adults today still read newspapers in print, nearly half of the world's adult population.
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As newspapers transition from print-first publications to multimedia news organisations that publish their content on several platforms, the need for reliable cross-media audience measurement is becoming ever more urgent.
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