audience engagement

World News Publishing Focus

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audience engagement

The Online Juggling Act: Content vs. Audience Engagement

Generating content that appeals to viewers can work wonders, but if comes with variables which have to be considered.

Author

Calum Stuart

Date

2014-11-19 05:29

Chat apps: making news a two-way exchange?

Messaging services have greater potential for news sharing and audience interaction than many might think.

Author

Calum Stuart

Date

2014-11-18 18:09

Your new mobile news habit – building loyalty and revenue

In the US and Europe, mobile growth is rapidly outstripping desktop. So why is it so often still a silo in the newroom? The New York Times and Aftonbladet have taken two very different approaches to solving this.

Author

Nick Tjaardstra

Date

2014-10-15 18:31

Fast track to the future; the Media Innovation Hub

It's the Visual Reality news and the Google Glass that have probably caught your eye about the Media Innovation Hub during the World Publishing Expo in Amsterdam. Or perhaps the Snapchat news channel with its promise of self-destructing news snippets that melt away as you read.

Author

Steve Shipside

Date

2014-10-15 14:29

Tablet & App Summit - Summary in 10 Tweets

Engagement: that was the theme that ran through #TAS14 in Amsterdam. With speakers demonstrating an extraordinary willingness to share, an active audience with pertinent questions, and a busy twitter feed, this was a truly interactive summit. But engagement is also an important issue for mobile.

Photos

Author

Nick Tjaardstra

Date

2014-10-15 10:04

Smarter ways to reach a bigger audience: The International Newsroom Summit hears from the field's innovators and experts

It is becoming increasingly clear that news organisations need to think creatively about reaching their digital readers. A session at the International Newsroom Summit on smart new ways to reach your audience provided a range of examples of how news organisation are engaging their readerships beyond their websites. Emma Goodman reports.

Video

Photos

Author

Jessica Sparks

Date

2014-10-14 18:54

Collaboration for Innovation – why you should share, and where to draw the line.

Academics, government bodies, and publishing professionals don't often see eye to eye. In fact as Rachel Davis Mersey, from the Medill School of Journalism of Northwestern university points out they barely speak the same language.

Author

Steve Shipside

Date

2014-10-14 13:41

Using responsive design to enhance storytelling: WSJ digital editor, John Crowley

Since joining the The Wall Street Journal in 2010 and in his new role as digital editor for Europe, Middle East and Africa, John Crowley has sought to make storytelling more accessible, compelling and far-reaching through online, multi-platform innovation.

Author

WAN-IFRA

Date

2014-10-08 19:54

NRC Q: Dutch business news app wants to be your 'guide to the day'

The Dutch media house NRC Media launched NRC Q, its first digital-only publication, less than six months ago. This mobile news product targets busy business readers and is designed to create user engagement and integrate large ad units and native advertising.

Author

Date

2014-09-26 11:28

WAN-IFRA India 2014 takeaways: Extend the brand, boost engagement and protect credibility

WAN-IFRA India 2014, the 22nd annual conference of WAN-IFRA in the Indian sub-continent, offered a look at success stories from the news publishing industry and also considered possible paths for the future.

Author

Magdoom Mohamed

Date

2014-09-23 16:01

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