Ouest Médialab: a cluster and independent media lab that supports the regional digital transition

With a geographical focus on West France, Ouest Médialab brings together a variety of actors around digital innovation projects in the regions Pays de la Loire and Bretagne.

How theSkimm builds an engaged audience that stays loyal to its products

For Dheerja Kaur, Head of Product and Design at theSkimm, the keyword is relatability, the degree to which the target audience can relate to a publication’s content and editorial tone. The more closely users identify with the product, she says, the more likely they are to integrate the publication into their daily lives – enabling the publisher to monetize it.

People with media literacy training more likely to verify information online, study says

A new study highlights the role media literacy training may play in helping people deal with misinformation.

Maria Ressa on Facebook, Truth and the Crisis of Democracy

In a new missive, Brave New World with Maria Ressa, the 2018 Golden Pen of Freedom Laureate, looks at how cheap armies on social media are rolling back democracy globally. She offers insight into recent events, in the Philippines and worldwide, that are affecting the fight for truth and accountability.

Washington Post puts emphasis on creating paths to subscription

“One of the most important pieces of our revenue strategy in respect to readers has been our site,” says Miki Toliver King, Vice President of Marketing at The Washington Post. “We spend a lot of time focussed on ‘What is it we are doing on our site to make readers come back?’ and ‘How are we creating more and more subscription opportunities within our own platform?'”

Information disorder: A potted history of propaganda, hoaxes and satire

What links Mark Antony, in 44 BC, and the invention of the printing press in the mid 15th century to the disinformation crisis now facing journalism? A new resource from the International Centre For Journalists (ICFJ) offers a fascinating timeline of fraudulent and misleading campaigns and happenings that help give context to journalism’s current communications ecology and challenges.

RED/ACCION: both a formal innovation lab and daily experimentation in the newsroom

It’s important to have the space, the resources and the time to experiment and learn on a daily basis in the newsroom. “We don’t want the Maker Lab to be the only place where experimentation and learning take place”, says Chani Guyot.

The FT’s Tom Betts on aligning data strategy with business goals

Reader engagement is a key metric in measuring brand loyalty. At the FT, the newsroom and commercial teams are united in their appreciation of the power of metrics and the data behind them.

Digital kiosks struggling to keep European publishers on board

When kiosks such as Blendle first came out on the scene, there were cries that they would be “the saviour of journalism,” but since then things haven’t gone as great. To understand why kiosks are struggling to keep European publishers on board, Mary-Katharine Phillips of Twipe takes a deep dive into the world of kiosks in this guest post.

Fresh look at digital subscriptions at DMNA18

Last week, WAN-IFRA hosted its second Digital Media North America conference in New York, bringing together publishers from across the continent and around the world to discuss digital subscription models and what can be done to help return revenue to the news media industry online.