At Expo, Golden says storytelling is key to engagement

As publishers, “all of the important numbers that we look at are basically proxies for engagement,” said Michael Golden, WAN-IFRA President and former Vice Chairman of The New York Times, during the opening of WAN-IFRA’s 48th World Publishing Expo and Digital Content Expo on Tuesday in Berlin.

Expert advice on aligning your strategy with digital platforms

Digital platforms may not offer up that much for publishers in terms of advertising revenue, but news organisations are coming up with other ways in order to derive value from them.

Available now! World Press Trends 2018: Measuring the value of trust

The impact of trust on the performance of news and the revenues of news media companies worldwide is undeniable, according to the findings of WAN-IFRA’s latest World Press Trends report.

The Annenberg Innovation Lab: ‘Think and Do Tank’ at the University of Southern California (USC)

Headed up by Colin Maclay, they combine nimbleness and network to be innovative both in their local community and on a national scale.

Newsroom SEO: 9 Optimization Tips for Publishers and Journalists

Many newsrooms still struggle to get the right content in front of the right audience. Obviously there are a number of different ways to improve here, but one basic way is through better SEO tactics with Google Search.

Sweden’s MittMedia shows how ‘co-opetition’ pays off

“MittMedia strongly believes that cooperation within the media business on actual solutions are necessary now and in the future,” says Thomas Sundgren, head of platforms and strategic partnerships at MittMedia.

A step closer to a fair European copyright system fit for the digital age

On 12 September, the European Parliament cast a historical vote in favour of strengthening the position of European content producers and creators in the EU Digital Single Market. Our affiliate member News Media Europe wrote this explainer specifically for WAN-IFRA non-European members.

How Norway’s DN built its audience engagement team

With the help of a cross-functional team, Ingeborg Volan, Director of Audience Engagement at Norwegian business newspaper Dagens Næringsliv, is hoping to pin down readers’ needs and wants in a bid to understand loyalty and drive engagement, conversion, and retention.

Can blockchain save digital advertising?

At some point, we all reach the conclusion that the vending machine is broken, and we stop pumping quarters into it. This is exactly what’s happening with digital advertising today, writes Pete Marsh of Newscycle in this guest post.

WAN-IFRA Print Innovation Awards 2018 Winners Announced

2018-09-18. The World Printers Forum, WAN-IFRA’s print community, announces the winners of its first Print Innovation Awards. The prize for innovations of newspapers and magazines will be presented on the first exhibition day of the IFRA World Publishing Expo, 9. October 2018, in Berlin.