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The Facebook Journalism Project - News Day

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The Facebook Journalism Project - News Day

Part of the social media giant’s Journalism Project initiative, the head of Facebook Global Programs, Benjamin Wagner, set the stage by talking about the workshop’s goal:

To help deepen your relationship with your audience by facilitating the exchange of newsroom best practices and sharing the latest product insights for Facebook, Instagram and CrowdTangle.

In addition to product overviews, tutorials, multi-lingual case studies, helpdesk sessions and the use of a Facebook messenger bot that shared the schedule for the day, as well as online resources for publishers and journalists. It was a tour de force for Facebook and the largest such program to date in Asia.

“We were delighted to host over 130 journalists and editors from media organizations from Indonesia, Malaysia, Taiwan, Philippines and Hong Kong today at our News Day in Hong Kong”, said Anjali Kapoor, Director News Partnerships APAC. “While we did share the latest product developments from Facebook, Instagram and CrowdTangle, a key highlight was hearing from our partners on how they are using our platforms to discover content, increase engagement, and build community”.

The massive download of FB knowledge started with a topic on many minds: the News Feed changes in 2018 to, as the company says, “put family and friends first”. There was a fair amount of discussion around how publishers need to keep clickbait and engagement (vote, react, share, tag, comment) baiting out of their content. While the company won’t say just how they can spot it – when certain language and/or clickbait signals are detected, the post will be demoted.

Liu Ting Ting, TVBS Reporter, says it’s the type of event that engages and educates content creators, especially when there are hot topics like engagement baiting. “I think that part was actually quite refreshing because in the past we thought that having very interesting headlines makes us want to click and fish for readership. But what they’re telling us (now) is that they’re not going to (allow) these types of tactics work. It’s a new ballgame, I guess, because it will train us to go back to the more traditional kind of headlines”, she said.

The CrowdTangle presentation by Janie Octia reiterated the power of access to data and the ability to drill-down, gleaning insights on stories and reporters over four platforms: Facebook, Instagram, Twitter and Reditt. As she put it, CrowdTangle is effective at calling out communication topics to stay relevant and to see what’s trending.

“It’s good to see the efforts that Facebook is making to help journalists do their craft, including acquiring something like CrowdTangle and then investing and evolving it. Tool sets for journalists to create and gather and then execute stories is vital for the future of newspapers and digital news websites”, said Peter Miller, CEO, NewsMediaWorks.

Additional topics during the packed day included: news partnerships, journalist safety, third-party fact-checking (more than 20 countries already have this product and it’s slowly being rolled-out across Asia), and the impact and monetization of Social Video.

One very engaging session was the Instagram IGTV update and workshop, conducted by Nicci Meek. She took the room through a tutorial on how to shoot (both 16:9 and 9:16) video and add filters, stickers and more – to increase engagement.

Additional resources for publishers and journalists were given at the end of the day, rounding out a full day of Facebook and how it hopes to engage with these key audiences.


Glenn van Zutphen is a career international journalist and the founder of VanMedia Group Pte Ltd, an international media consultancy coaching clients to deliver clear, concise spoken and written communication across digital & news media platforms. As a journalist for over two decades, he was a reporter and anchor for CNN International, CNBC Asia, ABC Radio News, NHK and many others. He has a Master’s Degree in Digital Media Management and holds a Bachelor of Arts in Journalism.


Kimberly Lim's picture

Kimberly Lim


2018-11-08 17:34

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