World Association of Newspapers and News Publishers

How a new tool might help bring back trust to Público’s readers

World News Publishing Focus

World News Publishing Focus
Your Guide to the Changing Media Landscape

How a new tool might help bring back trust to Público’s readers

According to Público’s deputy editor-in-chief, Virginia Alonso, news organisations in Spain have been grappling with a loss of credibility and decline in trust ever since the economic crisis hit more than a decade ago.

“It became clear that there were political and economical interests in the media, and that these interests were reflected in journalistic approaches,” she said.

In a bid to “recover lost credibility”, the Público team started building its Transparent Journalism Tool with funding from Google’s Digital News Initiative.

Betting on ‘radical transparency’

“The aim is to introduce radical transparency in the editorial process in order to be grounded in fact-based journalism,” she said.

The idea behind the tool is to enable readers to easily see every step of the reporting process and story unfold via access to a visual “transparency map.” That “map” will reveal additional information, such as sources, location, consulted documents or even material that didn’t make it into a story.

The development team are currently working on the component of the tool that will automatically pull information from stories, such as location or the reason certain topics have been covered; decisions, that then have to be validated by the journalist who has written the story.

“I think what is a very interesting part of this is that the tool won’t be completely closed when it’s complete,” said Luisa Cabello, who manages the project. “It will continue learning, it will continue growing, it will continue to better itself.”

The tool, which is set to be released in early summer, will also be open source.

“We are creating the tool but what we want is that it will be every media’s tool. It’s not for the benefit of Público but for the benefit of journalism,” Alonso said.

Redefining the editorial strategy

She’s hopeful that boosting transparency will increase readers’ trust, which, in turn, will also draw more supporters for Público’s recently launched paid subscription model.

Established in 2007, Público has been operating online-only after its print edition folded in 2012. Its staff of around 30 includes approximately 25 journalists.

The Transparent Journalism Tool isn’t the only initiative around transparency the outlet has launched. When Alonso and current editor-in-chief Ana Pardo de Vera took over at Público about one-and-a-half years ago – making the outlet the only news organisation in Spain led by two women, according to Alonso – they decided to redefine Público’s editorial focus, and increase its overall transparency.

They outlined 10 coverage areas and news priorities (so-called “Público flags”) the editorial team was going to focus on, such as social justice, human rights violations or investigations, and made them accessible to readers.

“We decided to make them public so our readers can know why we cover certain stories and not others,” Alonso said. In an interview with IJNET, she also pointed out how focusing on these thematic areas contributed to a significant increase in traffic, calling the result in the audience “exceptional".


Simone Flueckiger's picture

Simone Flueckiger


2018-03-15 17:08

Author information

The World Editors Forum is the organisation within the World Association of Newspapers devoted to newspaper editors worldwide. The Editors Weblog (, launched in January 2004, is a WEF initiative designed to facilitate the diffusion of information relevant to newspapers and their editors.

© 2020 WAN-IFRA - World Association of News Publishers

Footer Navigation