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EU Council Presidency's proposal for ePrivacy pleases WAN-IFRA Coalition

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EU Council Presidency's proposal for ePrivacy pleases WAN-IFRA Coalition

The Council Presidency proposed, inter alia, amendments to the present version of Article 8 (1) (d) of the Regulation, that provides for an audience measurement exemption from burdensome user consent obligations to be extended to third parties. 
As pointed out already in the first statement released by the Coalition in June, it is important that the exemption be extended also to so-called third parties. Only a few, mainly US-based, service providers can offer a first-party service, while most service providers and news media instead use trusted third-party suppliers to provide audience measurements on their behalf.
If the original text of article 8 (1) (d) were not to be changed to include third parties, end users will be faced with incessant requests for consent when visiting news media websites, the accuracy of measurements will be greatly diminished, and the value of the websites will be difficult to prove to partners and investors. 
“In the digital age, our business models require the transparent and secure use of data. An independent press that serves Europe’s public interest must be able to compete effectively with its global competitors. Audience measurement is an essential tool for the industry,” said Gerald Grünberger, Chair of WAN-IFRA’s Member Associations Directors Committee.
With its work on a ePrivacy Regulation, the European Commission aims at "reinforcing trust and security in the Digital Single Market by updating the legal framework" on electronic communications. The key points of the reform touch upon central issues like expanding the rules to "new players" such as WhatsApp or Skype, and more effective enforcement measures. 
In June WAN-IFRA joined forces with a group of leading associations representing the audience measurement ecosystem to support the European Union in its efforts to reform the ePrivacy Directive. The Coalitions has since then kept expanding its membership, with leading national and European association voicing their support.  


Elena Perotti's picture

Elena Perotti


2017-09-28 14:40

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