The trade-off between acquiring huge audiences and the loss of audience data, brand control and revenue potential is not always balanced. So much so that Emily Bell, Director of the Tow Center, warned in a recent report that “if the speed of this convergence continues, more news organisations are likely to cease publishing — distributing, hosting, and monetizing — as a core activity.”

WAN-IFRA recently established a specialist group to tap our members experience with platforms and get a measure of their relations with the tech giants. We want to understand what’s working and what’s not — and what industry experts think could be done.

WAN-IFRA has invited key media executives to join an international expert panel engaged in an in-depth debate about the future of news in the social media platform's ecosystem.

More than 150 publishing experts from around the world are now part of this panel. We present them here along with the companies they work for and the countries in which they are based. If you are interested in joining, click here.

Algeria

Kalkali El-hadi, Editor in Chief, Remax Media

Argentina

Alejandro Llado, Digital Business Manager, Groupo América

Gail Scriven, Managing Editor, La Nacion

José Fernando Arredondo, Jefe de Redacción, UNO Santa Fe

Australia

David Johns, Digital Editor, Community Newspaper Group

Austria

Tatjana Lukas, Editor in Chief, Albatros Media

Bahrain

Robert Smith, Deputy Editor, Gulf Daily News

Belgium

Peter Soetens, Director Digital News Media, Mediahuis

Jos Grobben, Publisher magazines, Roularta Media Group

Bolivia

Gerardo Torrez Ossio, General Manager, Los Tiempos - Editorial Canelas S.A.

Botswana

Innocent Tshukudu, Online Editor, The Voice Newspaper

Brazil

Ricardo Gandour, Journalism Director, CBN Brazilian Radio Network

Juan Torres, Innovation Editor, Correio

Ildefonso Rodrigues Lima Neto, Publisher, Diário do Nordeste

Mariana Esteves, Sr Product Development Manager, Globo.com

Joao Carlos Arruda Unes, Director President, Jornal A Redação

Marcelo Rech, Vice President, RBS

Caio Túlio Costa, Founder, Torabit

Canada

Jim Mihaly, Publisher, Brandon Sun

Mario Vasilescu, CEO/Co-Founder, Knowldgr

Guy Crevier, Publisher, La Presse

Sushil Tailor, Front End Developer, The Torono Star

Khalid Elaggan, Senior Developer, Toronto Star News

Colombia

Melissa Gutiérrez Morales, Social Media Editor, El Colombiano

Croatia

Alen Galovic, Deputy Editor In Chief, 24sata

Curacao

Michael Voges, Managing Director/Chief Editor, Amigoe Newspaper

Cyprus

Yiannis Papadopoulos, Publisher, arktinos publishing

Denmark

Jorgen Andresen, Managing Editor, Dagbladet Børsen

Dorthe Bjerregaard-Knudsen, COO, JP/Politiken

Erik Bjerager, Editor-in-Chief & Managing Director, Kristeligt Dagbald

Egypt

Omar Badr, Technology Director, Al Masry Al Youm

Finland

Jussi Maaniitty, Director of Digital, Alma Media

Juusi Tuulensu, Editor in Chief, Aamulehti

Tom Jungell, CEO, Kärkimedia Oy

France

Betrand Gié, CDO CTO, Le Figaro

Groupe Le Figaro CCM

Fabian Frydman, Chief Digital Officer, La Provence

Ingrid Vergara, Editor in Chief Le Figaro.fr, Le Figaro

Julie Costes, Editrice, Le Parisiean

Xavier Antoyé, Editor in Chief, Le Progrès

Clemence Lemaistre, Editor in Chief, Les Echos

Jean-Charles Falloux, CTO, Les Echos

Jeanne-emmanuelle Hutin-Gapsys, Directrice Recherche Editoriale, Ouest France

Andreas Pfeiffer, Pfeiffer Consulting

Vincent Peyrègne, CEO, WAN-IFRA

Elena Perotti, Executive Director, Media Policy and Public Affairs, WAN-IFRA

Andrew Heslop, Director, Media Freedom, WAN-IFRA

Laurent Calixte, Journalist

Germany

Wolfgang Rakel, Editorial Staff, Presse Fachverlag

Thomas Jacob, Chief Operating Officer, WAN-IFRA

Dean Roper, Director of Insights, WAN-IFRA

Ralf Ressmann, Director of Events, WAN-IFRA

Ben Shaw, Director of Global Advisory, WAN-IFRA

Nick Tjaardstra, Deputy Director of Global Advisory, WAN-IFRA

Hichem Omri, Sales Executive, WAN-IFRA

Nina Lessenich, Head of the Online Editorial Team, Zeitungsverlag Aachen

Andreas Rebold, Social Media Manager, VRM

Hong Kong

Bernard Metzger, Founder, Travelindex

India

Ramakrishnan Laxman, Head: Digital Business, ABP News Network

Vanita Kohli-Khandekar, Contributing Editor, Business Standard

Yogi Suri, Joint Editor, Daily Milap Private Limited

Nasr ul Hadi, International Center for Journalists-Knight Fellow — Newsroom Innovation, India

Jaideep Karnik, Chief Editor, Webdunia

Magdoom Mohamed, Managing Director, WAN-IFRA South Asia

Santosh Shindhe

Indonesia

Nur Hidayati, Deputy Editor, Kompas

Endy Bayuni, Editor in Chief, The Jakarta Post

Gunawan Permadi, Editor in Chief, Suara Merdeka

Ireland

Stephen Rae, Editor in Chief, Independent News and Media

William Ryan, Publisher, Limerick Post

Israel

Lior Kodner, Chief Digital Officer, Haaretz

Italy

Franco Zamboni, IT & Web Area Technical Director, Athesis Group

Luca De Biase, Chief Innovation Editor, Il Sole 24 Ore

Japan

Hiroyuki Yazaki, Senior Writer, The Hokkaido Shimbun

Kenya

Bernard Mwinzi, Health and Science Editor, Nation Media Group

Liberia

Mambu James Kpargoi, Public Relations Manager, Liberia Electricity Corporation

Luxembourg

Paul Peckels, CEO, Luxemburger Wort

Malaysia

Tien Siong Keu, CEO, MCIL Multimedia Sdn Bhd

Phyliss Wong, Editorial Director, The Borneo Post

Philip Golingai, Online Editor, The Star

Mauritius

Ehshan Kodarbux, Director/Editor, Mauritius

Mexico

Gabriela Minjares, Journalist in El Diario; President in Red, El Diario de Juárez & Red de Periodistas de Juárez

Jessica Ruiz, Content Manager, Grupo Megamedia/Diario de Yucatán

Valentina Boeta Madera, Reporter/Editor, Grupo Megamedia/Diario de Yucatán

Roberto Curiel, Gerente de Medios Digitales, Megamedia

Rodrigo Bonilla, Manager for Latin America, WAN-IFRA

Linares Albinson

Morocco

Hamza Manhi

Myanmar

Thaung Su Nyein, CEO, Information Matrix

Netherlands

Dick ten Bolscher, Projectmanager Innovation, Erdee Media Groep

Wim Danhof, Chief Editor, Mediafacts

Rob de Boer, System Editor, NDC mediagroep

Nigeria

Sulaiman Gaya, Managing Editor, Authority Newspaper

Ibrahim El- Hussain, Publisher, Emirates Magazine

Sylvester Ebhodaghe, Publisher, National Daily Newspapers

Norway

Espen Egil Hansen, Chief Editor, Aftenposten

Eshan Fadakar, Head of Social Media, Schibsted

Kjersti Løken Stavrum, CEO, Tinius Trust

Pakistan

Imran Janjua, Journalist, Daily Frontier Times

Panama

Alejandra Urriola, Digital Marketing Executive, Corporación La Prensa

Tania Fernández, Editor

Kristoffer Egeberg

Philippines

Editha Caduaya, Publisher, newsline.ph

Maria Ressa, CEO and Editor in Chief, Rappler

Nini Maria Lourdes Cabaero, Editor in Chief, SunStar Network Exchange, SunStar Publishing Inc.

Poland

Pawel Nowacki, Business Development Director, Delvein.pl

Jarosław Śliżewski, Project Development Director, Gazeta.pl

Marek Miller, media journalist/independent consultant

Portugal

José Carlos Lourenço, COO, Global Media (Diario de Noticias)

Russia

Vsevolod Pulya, Editor in Chief, Russia Beyond the Headlines

Tatiana Lysova, Editor in Chief, Vedomosti

Saudi Arabia

Nadir Alhaj, Shareholders' Relations MGR, Alyaum Media House

Aiman Abboushi, Freelance Media Expert

Senegal

Hamadou Tidiane Sy, Founder & Editor, Ouestaf News

Sierra Leone

Elvis Osman Kargbo, Managing Editor, The microscope NewsPaper

Singapore

Joeri Gianotten, MD Asia, Crowdynews

Patrick Daniel, Deputy CEO, SPH

Chairul Fahmy Hussaini, Deputy Digital Editor, Singapore Press Holdings

Daryl Chin, Social Media Editor, SPH

Marcus Yeo, Correspondent, Singapore Press Holdings

Yong May Han, Digital Editor, Chinese Media Group, Singapore Press Holdings

Chua Mui Hoong, Opinion Editor, The Straits Times,

Shefali Rekhi, Asia News Network Editor & Editor, The Straits Times Asia Report magazine, The Straits Times

Gilles Demptos, Director Asia, WAN-IFRA

South Africa

Wanda Daly, Editor, Caxton Local Newspapers

Danie Toerien, Night Editor, The Citizen newspaper

Branko Brkic, Editor in Chief, Daily Maverick

Paula Fray, MD, frayintermedia

Vasantha Angamuthu, Chief Strategy Officer: Audience and Product Development, Independent Media

Salomé Kotzé, Editor, Klerksdorp Record

Khadija Patel, Editor in Chief, Mail & Guardian

Adriaan Basson, Editor, Media24

Beverly Mortimer, Owner/Editor, St Francis Chronicle

Anton van Zyl, Owner/Manager, Zoutnet

Verashni Pillay

Spain

Irene Lanzaco, General Manager, Prensa Ibérica

Albert Sáez, Professor, Ramon Llull University

Borja Bergareche, Chief Innovation Officer, Vocento

Sri Lanka

Rajpal Abeynayake, Editor in Chief/Managing Editor, AllAsia Publications

Ranjit Wijewardene, Chairman, Wijeya Newspapers Limited

Sweden

Ehsan Fadakar, Global Head of Social, Schibsted

Martin Alsander, CEO, Stampen

Håkan Axelson, Editor in Chief, Tempus Press AB

James Savage, Strategy Director, Founder, The Local Europe AB

Anette Novak, Consultant

Switzerland

Maria Brehmer, Social Media Editor, az Medien

Philippe Messeiller, Le Matin

Robin Lingg, CEO Africa&Asia, Member of global Group Executive Board, Ringier AG

Tajikistan

Salimov Ahliddin, Journalist, Asia-Plus

Tanzania

Joyce Kisaka, freelance journalist

Uganda

Ben Byarabaha, News Editor, Red Pepper

Ukraine

Oleksandr Chovhan, President, RIA

United Arab Emirates

Imran Maqsood, Marketing, Hia Magazine - SRPC

United Kingdom

Lorna Willis, Digital Acceleration Director, Archant

Aidan White, Director and CEO, Ethical Journalism Network

Daniel Spears, Programmatic Director, Guardian News & Media

Martin Ashplant, Digital Director, Metro UK

Ben Whitelaw, Head of Audience Development, The Times

Cherilyn Ireton, Executive Director, World Editors Forum, WAN-IFRA

Oliver August

USA

Jeffrey Litvack, COO, Adweek

Alexandra Villoch, President & Publisher, Miami Herald Media Company

David Chavern, Presdient & CEO, News Media Alliance

Paul Boyle, Senior Vice President / Public Policy, News Media Alliance

Danielle Coffey, Vice President, Public Policy, News Media Alliance

Michael MaLoon, VP Innovation, News Media Alliance

J.B. Ozuna, VP, Digital Media, Schurz Communications

David Callaway, CEO/Editor Emeritus, TheStreet Inc