With Flattr, the ad-blocking company wants to make it easier for users to pay for online content across the internet, without needing to repeatedly log in or enter payment details, according to VentureBeat.

The two companies partnered earlier to create Flattr Plus, which lets users set a monthly budget that is automatically spread across their consumed online content.

According to ArsTechnica, Eyeo’s Adblock Plus has over 100 million users worldwide. The ad-blocking company has come under fire for its business model, which is based on an “acceptable ads” program that allows advertisers to pay for whitelisting certain ad types.

With Flattr, it is easier for Eyeo to present itself not as a publishers’ enemy, as its Adblock Plus software effectively deprives them of advertising revenue, but rather as actively making if easier for users to pay for online content.