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Publishers struggling to monetise distributed content: report

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Publishers struggling to monetise distributed content: report

The majority of publishers’ distributed content revenue comes from YouTube, while other platforms are failing to provide substantial revenue, Digiday reports.

Although publishers have reservations about Facebook’s commitment to their success monetising on the platform, it is the most widely monetised platform among the surveyed publishers. Meanwhile, Google AMP is seen as more publisher-friendly than Facebook’s Instant Articles, the company being more responsive and AMP being open-source code.

Business Insider noted that most partnership programs between publishers and platforms are relatively new and still evolving, and many examples from recent months show that platforms seem to be increasing their efforts to build better relationships with publishers.

The report reflects the situation in the first half of 2016, and is based on a sample of 17 publishers.


Teemu Henriksson's picture

Teemu Henriksson


2017-01-25 14:00

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