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Twitter on the wane with publishers, overshadowed by Facebook

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Twitter on the wane with publishers, overshadowed by Facebook

Digiday spoke to several publishers about their distributed content strategies, noting that Twitter is getting less attention than it used to, while their main focus is increasingly on Facebook.

Although Twitter is popular among journalists, both as a social media platform and a source of news, only 16 percent of US adults overall use Twitter (compared to 67 percent of adults who use Facebook). Moreover, only 9 percent get their news there, whereas the figure is 44 percent for Facebook, reports Pew Research Center.

Twitter is rolling out tools that aim to encourage publishers to use it more for publishing their content, such as Moments and Publish. It remains to be seen if Twitter will succeed in becoming a significant traffic driver to news content, of if the service will remain rather a discursive platform instead of a major traffic source.


Teemu Henriksson's picture

Teemu Henriksson


2016-12-09 13:48

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