World Association of Newspapers and News Publishers

Pressure builds on ad sales networks as a result of fake and partisan news

World News Publishing Focus

World News Publishing Focus
Your Guide to the Changing Media Landscape

Pressure builds on ad sales networks as a result of fake and partisan news

According to The New York Times, several prominent brands have announced that they would stop advertising on Breitbart News. However, because of the complicated network of third-party agencies that sell and place online advertising, companies may find it hard to have full control over where their ads are displayed.

Since the Kellogg Company said it would pull its advertising from Breitbart, several other brands announced they would follow suit, CBS News reported.

However, NPR points out that for advertisers, concern over fake news is likely overshadowed by the issue of ad sales against “fake eyeballs” – metrics that exaggerate a website’s audience.


Teemu Henriksson's picture

Teemu Henriksson


2016-12-05 14:04

Author information

The news publishing industry is experiencing transformation at an ever-growing pace, with new policy issues arising as the landscape changes.

We will be examining policy discussions that will define the news publishing environment of the future, the key topics being internet governance, privacy and copyright. Click here to learn more about our work.

WAN-IFRA Media Policy team and experts.

© 2020 WAN-IFRA - World Association of News Publishers

Footer Navigation