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Adblock Plus launching an ad platform

World News Publishing Focus

World News Publishing Focus

World News Publishing Focus
Your Guide to the Changing Media Landscape

Adblock Plus launching an ad platform

Eyeo GmbH, the company behind Adblock Plus, an ad blocking software with 100 million users worldwide, announced that it is launching a platform to sell advertising that meet its “acceptable ads” criteria, Ars Technica reported.

The ads included in the platform will have to meet the criteria of requirements, such as size and placement. These ads will be displayed also to the majority of Adblock Plus users (most users leave the setting to see “acceptable ads” on).

According to Business Wire, the beta of the platform is open today for publishers and advertisers, with the full launch following in the fall.

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Teemu Henriksson's picture

Teemu Henriksson

Date

2016-09-13 18:14

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