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EU bans network-wide ad-blocking

World News Publishing Focus

World News Publishing Focus
Your Guide to the Changing Media Landscape

EU bans network-wide ad-blocking

The BEREC guidelines state that although users should be allowed to install ad-blocking software to filter out advertising, network operators “should not block, slow down, alter, restrict, interfere with, degrade or discriminate advertising when providing an IAS (internet access service)”.

Some network operators, such as Three in the UK, have started blocking advertising on their networks. Financial Times reports that the function might be turned into an opt-in feature, following the new guidelines.

Ad-blocking has quickly become one of the main areas of concern for media companies who worry about diminishing online ad revenue as a consequence of filtered out advertising.

To read more about ad-blocking, see WAN-IFRA’s resource centre on the topic.


Teemu Henriksson's picture

Teemu Henriksson


2016-09-05 13:18

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