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New antitrust charges against Google from Brussels?

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New antitrust charges against Google from Brussels?

According to several sources, European Competition Commissioner Margrethe Vestager is readying a case against Google’s advertising business lines AdWords and AdSense for Search.

Already in 2012, the Commission focused on two aspects of Google’s advertising business. First issue was the way Google required websites to carry its search-based ads, and second about restrictions on companies that export ad campaigns on Google to other platforms. Since then, the online advertising scene has evolved further, with Google expanding its presence in the ecosystem of selling and placing ads, and now including ads on the leading online video platform YouTube, which it owns.

This marks yet another chapter in Google’s tense relationship with Brussels: the European Commission has already launched charges against Google Shopping and Google’s mobile operating system Android. The advertising case would therefore represent a third set of formal charges against the company, as the Wall Street Journal notes. In addition the company has been in the spotlight on the continent for issues ranging from antitrust to privacy and tax.

Advertising brings in 90 percent of Google’s total revenue, and according to Advertising Age generated $19 billion in revenue only in the fourth quarter of last year. Moreover, WAN-IFRA’s World Press Trends research shows that Google is the biggest single benefactor of online ad spending.


Teemu Henriksson's picture

Teemu Henriksson


2016-06-27 11:32

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