World Association of Newspapers and News Publishers

World Editors Forum asks editors to embrace 5 principles to build trust

World News Publishing Focus

World News Publishing Focus
Your Guide to the Changing Media Landscape

World Editors Forum asks editors to embrace 5 principles to build trust

Marcelo Rech, President of the World Editors Forum and Vice President, Editorial, Groupo RBS in Brazil asked editors around the world to embrace the five principles as a way to take journalism to the next level.

“Given the current reality where false and distorted information is easily shared, we need to distinguish professional journalism and secure greater public recognition of its relevance. At this next level, the search for truth, a concept that lies at the genesis of journalism, is now more necessary than ever,” said Rech.

The principles are:

  1. In a world of hyper-information, credibility, independence, accuracy, professional ethics, transparency and pluralism are the values that will confirm a relationship of trust with the public.
  2. Next-level journalism is distinguished from other content by the vigilant and diligent questioning and verification of material circulating on social media. It acknowledges social media as a source of information for further fact-checking and as a platform for leveraging professional content.
  3. The mission of journalism at this next level is to positively serve society by providing high-quality verified information and to establish news brands as a trusted certificate of origin for content.
  4. A requirement of next-level journalism is that it goes beyond basic facts and enables and encourages analysis, contextual and investigative reporting, and informed expression of opinion, moving from the provision of news to knowledge that empowers.
  5. Next-level journalism should be driven by trust and the guiding principles of social relevance, legitimate interest and truthfulness.

The Ethical Journalism Network (EJN) has endorsed the principles. EJN Director Aidan White said:  “Work to strengthen the role of editors and their key role in repositioning journalism as a cornerstone of the new information landscape is urgently needed. In this we have nothing to fear from enforcing the cardinal principles of journalism which are an inspiration for responsible communications and free expression.”


Cherilyn Ireton's picture

Cherilyn Ireton


2016-06-14 18:08

Author information

The World Editors Forum is the organisation within the World Association of Newspapers devoted to newspaper editors worldwide. The Editors Weblog (, launched in January 2004, is a WEF initiative designed to facilitate the diffusion of information relevant to newspapers and their editors.

The 71st World News Media Congress, the 26th World Editors Forum and the 3rd Women in News Summit took place from 1 - 3 June 2019 in Glasgow, Scotland.

In this blog, WAN-IFRA provides previews, interviews, summaries of the presentations and other useful information about the Congress.

Participants were also very active on Twitter throughout the event under the hashtag #wnmc19.

© 2022 WAN-IFRA - World Association of News Publishers

Footer Navigation