World Association of Newspapers and News Publishers

Key takeaways from the American Press Institute's millennials study

World News Publishing Focus

World News Publishing Focus
Your Guide to the Changing Media Landscape

Key takeaways from the American Press Institute's millennials study

Millennials, thankfully, are not news-less or disengaged, but their reading habits are vastly different from other generations.

While only 39% of millennials typically actively seek out news, a majority want news daily, and most care about the news. APi's study found a trend among millennials to get harder news from traditional sites and softer lifestyle news from social networks - especially Facebook. And about 40% millennials are in the habit of paying for news services, apps or digital subscriptions.

Search engines are still the dominant method for digging deeper on a subject. When they do investigate, they judge a source on how well they know it, and whether it is rich with references and links.


Jake Evans


2015-03-16 17:16

Author information

The World Editors Forum is the organisation within the World Association of Newspapers devoted to newspaper editors worldwide. The Editors Weblog (, launched in January 2004, is a WEF initiative designed to facilitate the diffusion of information relevant to newspapers and their editors.

© 2020 WAN-IFRA - World Association of News Publishers

Footer Navigation