Naturally, being in Berlin for Expo suits red.web just fine, but as the company has told us in the past year, it increasingly has its sights set on the global marketplace.

“Of course it is important for us to be here in Berlin to meet with our customers and possibly new ones,” said Philipp Prinz von Thurn und Taxis, International Sales Manager for red.web. “We are quite established here (in Germany). At the same time, it’s no secret that this is a challenging market, particularly for investment. … But we feel good about the fact that in the last 12 months, internationally there is more and more awareness (of our solutions).”

Among other regions, he said India is a country where he believes red.web’s solutions could capture some traction.

“India is a big target, a huge market,” he said. “A lot of newspapers there will also start to publish more and more in their local languages and that is something that we feel our solutions are ideally suited to support.”

He said take the Luxemburger Wort, one of its clients, for example: “They do publications in five different languages, publishing from one system. Often you will find that many publishers in this case have to support numerous solutions linguistically to accomplish that. I think that gives a bit of a competitive edge.”

So what does it take to break through in a market like India? “Trust. Trust that they know we will be there long-term. Trust in getting more comfortable and familiar with us. It takes time, but we feel good about where we stand.”

Among its many editorial solutions, red.web is presenting at Expo its new editorial management solution called Publishing Organizer.

Sebastian Eiden, Director of Marketing and Product Development, told us before the Expo: “On the one hand, with this new tool the journalist is able to edit his editorial content in a complete media-independent way and publish this content in a similar fashion on all channels. … We are convinced that it is increasingly important to support editors in making their work as simple as possible so they can focus on the quality of the story.”

Part of the glue of that solution will be its interaction with the company’s new Atlas Asset Management solution, a central database that editorial teams, correspondents and media partners can connect with anywhere, any time.