World Association of Newspapers and News Publishers

Use video creatively to engage your audience

World News Publishing Focus

World News Publishing Focus
Your Guide to the Changing Media Landscape

Use video creatively to engage your audience

As Director of Video Transformation at the Associated Press, Sue Brooks has done in depth research into the importance of video to the content offering of news sites. Below she explains how 'stickiness' of video supports paid content strategies, and encourages news publishers to "use video creatively, reinvent the genre," rather than copy broadcasters. The AP Video Hub makes it easy for publishers to download and edit raw footage.


Anthony Rose is the co-founder and CTO of Zeebox, a new platform for second-screen social engagement. He explains the concept and discusses how an "explosion of content" will get whittled down to the recommendations of friends.

Hear more from Sue and Anthony at DME13 in April. With thanks to ICM Business Video - our video partners at DME.


Nick Tjaardstra's picture

Nick Tjaardstra


2013-03-02 14:11

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The World Editors Forum is the organisation within the World Association of Newspapers devoted to newspaper editors worldwide. The Editors Weblog (, launched in January 2004, is a WEF initiative designed to facilitate the diffusion of information relevant to newspapers and their editors.

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