World Association of Newspapers and News Publishers

Holmen Paper presents TRND

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Holmen Paper presents TRND

As the latest addition to its product range, Holmen Paper presents TRND, a new magazine paper. According to the company, TRND is an uncoated, matt paper with high bulk and stability that comes with base weights of 60, 70 and 80 grams per square metre. In a press conference on Tuesday, Henrik Sjölund, Managing Director of Holmen Paper., said “Newsprint demand is going down and will not recover in future. There will be less newspapers printed but more other products.” This also reflects in the policy of Holmen who is “following the advertising dollar”. Apart from the launch of TRND, Holmen introduced an improved Holmen VIEW, an offset and gravure printing paper that is provided in basic weights from 48 to 57 grams per square metre and can also be used in coldset offset (newspaper) presses for special supplements and other superior products.


Charlotte Janischewski's picture

Charlotte Janischewski


2012-10-30 13:28

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