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Danish publisher Jyske Medier selects Saxotech

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Danish publisher Jyske Medier selects Saxotech

The platform will provide a complete publishing solution to three dailies including Horsens Folkeblad, Vejle Amts Folkeblad and Fredericia Dagblad, 15 weeklies and numerous websites across Denmark.

The company says Jyske Medier's move to implement the Saxotech Mediaware Center will enable all of its media properties to bring the newsrooms' print and digital publishing together creating many efficiencies of a modern and integrated newsroom. With each location operating on a centralised deployment of the Mediaware Center solution, users will be able to plan and share content to ensure optimal management of resources, creating a more efficient workflow and newsroom environment.

Jyske Medier will also be the first European adopter of Saxotech Connect, a new targeting tool that will help the Danish media company boost readership and create new revenue by delivering personalised content and advertising to readers across all digital channels.

According to the company, Saxotech Connect will collect and provide Jyske Medier with the readership habits and profile data of its site visitors — whether first-time visitors, frequents users or loyal customers. Saxotech Connect then uses this collected data to match Jyske Medier’s content and advertising to a reader’s particular interests, driving audience engagement, subscriptions and advertising revenue.

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WAN-IFRA

Date

2012-10-29 11:35

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