World Association of Newspapers and News Publishers


Atex showing OneView product suite

World News Publishing Focus

World News Publishing Focus
Your Guide to the Changing Media Landscape

Atex showing OneView product suite

With OneView and Atex’s flagship Web CMS architecture, Atex says it helps publishers deliver the latest news and relevant advertising content across print, online, mobile, tablet and broadcast channels quickly and efficiently.

Atex works with media companies worldwide to make the transition to “Digital First, Audience First” business models, thereby opening up new revenue opportunities. Atex says its products help engage and attract advertisers by delivering ads across multiple channels, with real-time access to print and digital inventory, and targeted delivery of contextually relevant and personalised content to buying audiences.

Atex is showing how its content, advertising and audience management offerings are unified under the OneView architecture. The presentations highlight the integrated Atex Content and Commercial portfolio, which the company says lets media companies gain a single view of content and a single view of customers across all print and digital brands.

Author

WAN-IFRA's picture

WAN-IFRA

Date

2012-10-29 11:01

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