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Sports web site's learnings . .

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Sports web site's learnings . .

Sambit Bal, Editor, was the first speaker post-tea session on Day One at the Newsroom Summit.

Bal took the audience through the early days of Cricinfo when some passionate followers of the game used the IRC chat technology to post scores to this web site's new avatar.

Said Bal, "We didn't limit only to giving scores of all cricket matches but went to provide good content.

To invest in good journalism despite being a web only entity, was to take a call."

This is a cricket sport web site that has grown from scores and reportage to columns, opinions.

Said Bal, "The big challenge for us was to get high quality journalism at web speed."

Bal says his company made money providing scores to cellphone service providers but moved on to create apps over the years. "We have a app for Windows 8 already!", says Bal.

Bal says people increasingly are on this web site as "a match companion" to enhance their live experience.

How do they do it?

Allow users to query the reporter, provide live averages and stats, give descriptions of wickets that fall . .

These then have been the learnings of the espncricinfo team

  • There are no short cuts if you are in for the long haul.
  • Content matters; people don't come here just for plain information.
  • If its worth reading, even if it is a 3000-word piece people will read if there's a good story to tell.
  • People should know what you stand for.
  • Be nimble and respond to change.


Vincent D'Souza's picture

Vincent D'Souza


2012-09-26 14:24

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