World Association of Newspapers and News Publishers

Not volume, but value

World News Publishing Focus

World News Publishing Focus
Your Guide to the Changing Media Landscape

Not volume, but value

“They don’t want 10-hour-old news in print – it’s obvious – they want reinvention,” says Mr Senõr, whose presentation closes the 64th World Newspaper Congress and 19th World Editors Forum in Kiev, Ukraine.

“You can continue to play the volume game – you end up going for titillating news, and that’s a business if you want to go that way, you can get into pornography if you wish – but we really think it’s difficult to embrace this volume game. We must move from volume to value,” he says.

That means making the best business possible from that 20 per cent of the scarce content only newspaper companies can provide, while still taking advantage of the advantages of widespread multimedia distribution.

“To be first is no longer important, to be relevant and better is what counts in the long run,” Mr Señor says.

His presentation focuses how on a newspaper company – both print and multimedia – can innovate for success in the modern media world.

Topics covered in the presentation – and in the Innovations in Newspapers World Report 2012, by the Innovations group for the World Association of Newspapers and News Publishers (WAN-IFRA), include:

  • paywalls,
  • e-books,
  • ad sales in Latin America,
  • multimedia newsrooms,
  • impact of digital technologies on reporting,
  • HTML5 apps,
  • design concepts for websites,
  • customized widgets that allow reporters to produce data-filled graphics,
  • social media, and
  • investigative journalism.

More on the report can be found at



2012-09-05 14:46

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