World Association of Newspapers and News Publishers

Digital first: Do you have the rights?

World News Publishing Focus

World News Publishing Focus
Your Guide to the Changing Media Landscape

Digital first: Do you have the rights?

In the ramp-up to the London Olympics, the Jamaica Athletics Administrative Association (JAAA) wanted to charge journalists covering a national sporting event.

Moger says this kind of move shows how easy and quickly a journalist’s rights can erode.

“The fact is, that relationship is under strain,” he says of journalists and the content they want to produce.

Moger hears stories like this often, and from all over the world. The NMC is an international group that represents the interest of newspapers and news agencies in getting access to major events, and therefore access to valuable content.

Moger cites a number of limits on what journalists do, from controls on a news organization’s ability to report live to controls on photography and the number of images that can be used.

Moger says news organizations need to rethink their approach to rights. For example, media tends to be focused on the short term, but media rights bundles are sold years ahead. He also says media fails “to articulate its value.”

Moger has a simple plea: Don’t sell out on those freedoms. As a journalist, understand what you are signing up for when you go to that news conference.

And if you don’t like what you’re seeing, speak up. Moger says NMC is ready to act, whether by setting up a workplace seminar or networking.



Terra Tailleur


2012-09-04 16:03

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