World Association of Newspapers and News Publishers

Lessons from emerging markets

World News Publishing Focus

World News Publishing Focus
Your Guide to the Changing Media Landscape

Lessons from emerging markets

It can sometimes be hard to spot inspirational newspaper success stories amid reports of decline. But there are many and we will share some with you at this year’s 64th World Newspaper Congress and 19th World Editors Forum, taking place in Kiev, Ukraine from 2-5 September.

From The Star in Kenya, to the publishing house of Komsomolskaya Pravda in Russia and The Star of Malaysia there are examples of sustained growth and expansion led by exciting journalism.

In a session on Lessons from Emerging Markets we will tap the editors-in-chief and publishers from these newspaper groups for their insights into how they have been able to make an impact.

The Star of Kenya, a quality tabloid, has created noise among editors and publishers across the continent because of its fresh and exciting journalism. Last year, Fatima Noor, a young reporter, won the CNN African Journalist of the Year award for a brave piece of undercover investigative reporting on Somali expatriates returning to Somalia to join the militant Islamic group Al-Shabaab. William Pike, CEO of the Star Publishers, will explain the paper’s philosophy and recipe for success.

Vladimir Sungorkin, Editor-In-Chief and General Director of Russia’ leading publishing house, Komsomolskaya Pravda, which has had more than a decade of consistent growth, will give details of what lies behind the group’s internet strategies that have seen a fourfold increase in website traffic over the past five years. Part of this growth comes from a deliberate strategy to develop of regional content.

The inspirational case studies are not limited to developing countries. We will highlight examples of newspapers with tiny circulations doing amazing things and the audience will hear from global brands like the New York Times, Wall Street Journal and the London Sunday Times about the innovative ways they are growing audiences.


Cherilyn Ireton's picture

Cherilyn Ireton


2012-07-24 13:44

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