World Association of Newspapers and News Publishers

How Euro 2012 might turn out

World News Publishing Focus

World News Publishing Focus
Your Guide to the Changing Media Landscape

How Euro 2012 might turn out

Winners: Germany

We might be influenced by the location of our headquarters in Darmstadt, but the facts speak for themselves: besides Austria (who failed to qualify for Euro 2012) they had the largest number of delegates in Vienna in 2011. If they can solve the question of which side of defence to play Philipp Lahm then their publishers can surely face the toughest industry questions - such as how to grow ad revenue while migrating to digital platforms. In purely gambling terms, our suggestion is not too bad - they are probably the joint second favourites along with the Netherlands, and the Bayern players (Lahm included) will be eager to settle some scores after their Champions League Final loss to Chelsea. 

Runners up: Russia

A long way behind the Germans in terms of numbers, the Russian publishing industry still had a strong showing in Austria's capital city last year. We feel certain this confidence comes from the strength of their national football team and in purely sporting terms, this result is actually quite plausible. Russia could finish top of an easy Group A and therefore avoid Germany until the final - on the way beating (in the most likely scenario) Netherlands and Spain in the knock out phases! With a Dutch manager again (Dick Advocaat has replaced Guus Hiddink) anything is possible.

Semi-finalist: Sweden

With their levels of local audience penetration and reputation as digital innovators, the Swedish newspaper industry can never be discounted - and we've allowed this to over-ride the fact that England actually had more delegates at the last World Newspaper Congress. At Digital Media Europe in London in April this year, Kalle Jungkvist presented a lengthy photo montage of yellow and blue shirted football celebrations, but their first challenge will be to finish top of their group ahead of England and a revitalised France. But if they do, a match against a weakened Italy could follow (depending on whether Buffon keeps the captaincy after some 'local difficulties'!).

Semi-finalist: England

Difficult to separate England from the United Kingdom - but all the big names usually make an appearance at congress, and these tend to be south and east of the borders. It's been a difficult year for some, but as a couple of publishers start to make massive bids for worldwide expansion in their online audience - maybe this could rub off on the football team too? And a few weeks later there will be a chance for Olympic glory as the Kingdom Unites for a joint appearance in the Queen's jubilee year. Admittedly the new England coach Roy Hodgson has only had a couple of weeks to get to know the England team, but he continues a new tradition of linguistically talented managers - with Sven Goran Eriksson, Fabio Capello and famously Steve McClaren - who avoided any confusion by simply speaking English with a Dutch or German accent (

Whatever happens, best of luck to our colleagues in all the Euro 2012 countries - and that also includes Croatia, Czech Republic, Denmark, France, Greece, Italy, Netherlands, Poland, Portugal, Republic of Ireland, Spain, and the Ukraine.

And we look forward to seeing you at the 64th World Newspaper Congress and 19th World Editors Forum that will take place 2 – 5 September in Kiev - even if your football team is not there on 1 July!

Support your team now and register for Congress and Editors Forum 2012.


Nick Tjaardstra's picture

Nick Tjaardstra


2012-06-08 14:09

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