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Create great apps and engaging content

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Create great apps and engaging content

Today in the UK, there is about a 4 percent market penetration for tablets, he said. That might seem small, but by 2015 it is estimated the market penetration will reach 30 percent. “That is massive market acceptance,” he said.

Somo created an iPad app for Domino’s. The pizza delivery company has evolved from its original auto/motorcycle order/delivery service to include online orders from the desktop to mobile and now iPad.

When Domino’s asked for the iPad app, the critical demand was that it be very simple to use, he said. “They qualified this by saying a 6-year-old should be able to make an order is just 3 minutes.”

To do this, Safa said the company created a unified linear view from left to right that features logical steps in the order and delivery process. But Domino’s makes most of its money off upsells, so Somo included an overlay that he said fit right into the linear ordering experience.

Today Domino’s is generating 1 million pounds of revenue per week with its various mobile apps, Safa said.



Dean Roper's picture

Dean Roper


2012-04-18 16:02

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