World Association of Newspapers and News Publishers

Update on Google Currents

World News Publishing Focus

World News Publishing Focus
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Update on Google Currents

“Yes, it has been compared to Flipboard, but we think it is different for two reasons,” he says. “One because it is edition based and secondly it is centred around publisher control.”

The app was launched in the US in December and has been globally available since April following targeted launches in the UK, Italy and Germany. Further such launches are coming “soon,” says Chinnappa.

Publishers create their editions in Google Currents by combining feeds from various media to create a magazine-like format. All the content is optimised for smartphones and tablets. It incorporates Google+ and Google Analytics integration as well as a Google Translate option.

“We wanted to create an elegant and simple experience for users and a platform for publisher to produce magazine-like editions under their brands – on Android and iOS.”

Since the launch in December, more than 400 publications have started using the app, including the Guardian in the UK, and it was voted as one of the top 10 apps by The New York Times in 2011.

Chinnappa said the advertising integration into the app is in the works. Again, “soon” to come.



Dean Roper's picture

Dean Roper


2012-04-17 18:55

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