World Association of Newspapers and News Publishers

Spanish inspiration from British football

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World News Publishing Focus
Your Guide to the Changing Media Landscape

Spanish inspiration from British football

Mr Chapman would be proud. What started out as a pure-play sports magazine has morphed into an innovative technology and editorial content company that provides media services for a variety of customers.

Developing new competencies is what the company is all about, says Communications Director Roberto Fernandez.

It was a search for advertisers that led to the new business concept. One potential advertiser, Repsol, was so impressed with the SportYou concept that it hired the company to produce its annual report, replacing a printed report with an interactive version that included videos, infographics and other media.

Other businesses followed. The professional football league LFP contracted a weekly magazine. Other businesses include widgets and Apps, social networks and other products for a variety of customers.

“We sell both technology and content,” says Mr Fernandez. “Our newsroom since day 1 manages everything. What we want to do is offer content on multimedia channels.”




2012-03-29 15:48

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Journalists and sport experts from all over the world will gather at the home stadium of Real Madrid in Madrid, Spain, on 29 and 30 March for the International Sports News Conference. WAN-IFRA will provide summaries of each speaker's presentation during the event. Check back on our blog for the latest updates.

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